ThreeDee Music and Universal Music Germany have signed a deal for Dolby Atmos mixes in the Germany, Switzerland, and Austria (GSA) region, designed as a comprehensive cross-label effort. The agreement includes select frontline releases and parts of the more recent back catalog.
“With this partnership, we are giving fans the opportunity to enjoy music at the highest level of sound quality. We have been working with the Dolby Atmos format for a long time and have had excellent experiences,” says Tom Bohne, President of Music Domestic at Universal Music Germany.
“The leap in quality from Stereo to Dolby Atmos is remarkable. A preliminary requirement entails being able to produce first-class mixes from stems, that is, from consolidated audio tracks. Among others, we rely on our new partner ThreeDee Music. With its support, we will release a large number of singles and albums in Dolby Atmos in the near future.”
“After the launch of Dolby Atmos on Apple Music, the new format has rapidly become a real-world standard for music. However, 3D music production is still uncharted territory for many creators. Therefore, we need to provide individual education to show artists, producers, and their management the technical and creative aspects of Dolby Atmos,” adds Matthias Stalter, CEO and founder of ThreeDee Music.
“It is in the interest of all market participants to overcome critical skepticism about the format and to jointly establish best practices and reliable standards. I am very pleased that Universal Music is doing pioneering work here and that they will work with us to ensure a uniform production structure and the highest quality standards for music in Dolby Atmos for its great artists in the future. I very much appreciate the trust placed in me by Tom Bohne!”
ThreeDee Music was founded in 2021, with offices in London and Munich. For a long time, founder Matthias Stalter worked at Abbey Road Studios as one of two in-house producers with their own production suite. In the certified UK and Germany studios and its approach to mixing and recording for 3D audio, ThreeDee Music is a pioneer worldwide with its sights on becoming the Central European market leader in 3D music production.
