LONDON, April 26, 2024 – (ACN Newswire) – The latest Advertising Association/WARC Expenditure Report, published today, shows that the UK’s ad market recorded a 6.1% increase in investment to a total of £36.6bn in 2023; the 13th annual expansion recorded in the last 14 years. The new survey data also shows that online formats now account for over three-quarters of all UK ad spend for the first time.New AA/WARC forecasts show advertising spend will rise by 5.8% to reach £38.8bn this year…
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