Topline
Former President Donald Trump has added silver coins to the raft of products he’s selling to fans, with each costing $100—more than triple the price of silver—joining a series of merchandise drops that have included $399 sneakers, NFT trading cards and $60 Bibles as he faces legal and campaign-based cash crunches.
The coins were announced Saturday. (Photo by Kevin Dietsch/Getty Images)
Key Facts
The Trump Coins website describes the $100 coin as a one ounce “99.9% fine silver,” much higher than the $31.50 per ounce market value of silver (though if it proves a true collectible, its price could hypothetically grow).
Trump announced the coin in a Truth Social post Saturday, and it features Trump’s profile on one side and the White House and his signature on the other.
The collectible coin’s page notes the product is “not political” and has “nothing to do with any political campaign,” adding the coin is not sold by Trump, The Trump Organization or any of its affiliates.
Trump’s coin will be released about a month after he released his fourth series of non-fungible token trading cards for $99, marking one of the former president’s latest attempts at courting crypto traders.
Trump also launched a line of high-top sneakers in February starting at $99 and selling for as much as $399 per pair.
The former president endorsed a $60 Bible in March as part of a partnership with Lee Greenwood, the singer and songwriter behind the chart-topping hit, “God Bless the USA.”
The Trump campaign did not immediately respond to Forbes’ request for comment.
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How Much Has Trump Made Off His Bibles, Sneakers And Nfts?
The Bible endorsed by Trump generated $300,000 in sales, according to recent financial disclosures cited by the Los Angeles Times. It is unclear how much money the entire line of Trump sneakers raked in, though the $399 shoes were limited to 1,000 pairs and eventually sold out, according to The Washington Post, meaning at least $399,000 was made off the sneaker line. The former president’s involvement in NFTs has provided the highest gains for him, as he netted $7.2 million from NFT licensing fees, according to CBS News.
Forbes Valuation
We estimate Trump’s net worth at $3.7 billion, which slightly dropped this week after Trump Media stock repeatedly hit record lows. Much of that fortune, however, is wrapped up in his DJT stock, the media company behind his social network, Truth Social, which many believe is wildly overvalued.
Key Background
The merchandise has been released as Trump has battled multiple criminal cases against him that have culminated in hundreds of millions of dollars in unpaid legal fees. In February, the former president was ordered to pay more than $440 million in a fraud trial against him and the Trump Organization. Trump’s legal expenses for the firms representing him across multiple trials reached nearly $6 million in February and slightly lowered to more than $3.5 million in March, April and May, according to Axios. Trump’s cash crunch has also extended to his campaign financing, as Vice President Kamala Harris’s campaign outspent Trump’s campaign by a large margin in August, but managed to raise enough to maintain an edge over Trump, according to Politico, which noted the Harris campaign reported raising $190 million last month compared to the Trump campaign’s $45 million in fundraising within the same period.
Further Reading
Trump Launches $399 Sneaker Line In Ex-President’s Latest Merchandise Sale (Forbes)
Trump Endorses ‘God Bless The USA’ Bible—After Hawking Sneakers And NFTs (Forbes)
