FLORENCE, ITALY – JUNE 12: Models walk the runway at Marine Serre Fashion Show during Pitti Immagine … [+] Uomo 106 on June 12, 2024 in Florence, Italy. (Photo by Stefania M. D’Alessandro/Getty Images)
In the massive pool of influence and digital consumption, nothing beats the IRL experience that fashion trade shows bring. Meeting buyers, displaying new collections, sourcing suppliers—all important factors to the health and success of the fashion ecosystem. The good news is there’s a fashion trade show in every corner of the world. From Europe to Africa, from America to Asia, each wholesale commerce event is tailored to specific markets, regional trends, talents, and cultures.
CIFF runway show
When deciding where to showcase their collections, fashion brands make strategic decisions to cater to a diverse audience comprising of buyers, trendsetters, fashion journalists, and stylists. Designers must consider several factors, including the proximity of the trade show to their target markets, the scale of the event itself (as larger trade shows attract more buyers and press), and the potential networking opportunities that can arise from event programming or a dedicated app for the seasonal shows.
We’ve rounded up some of the leading trade shows for brand owners and fashion professionals:
Copenhagen International Fashion Fair
Copenhagen International Fashion Fair
The longest running bi-annual fair in northern Europe is headed into its 63rd show. After seeing attendance triple to over 17,000, the Copenhagen International Fashion Fair (CIFF) announced an expansion and a showspace program this year. With the collapse of Bread & Butter and Premium, CIFF has quickly risen as the go-to show for progressive contemporary Northern European fashion; and while the beauty and fragrance categories are often omitted from other trade shows, here you can find it at CIFF.
LERNBERGER STAFSING product line is on the full display at CIFF trade show in Copenhagen. February … [+] 2024.
Starting August 7th, 2024, you’ll be immersed in a scene inspired by the city of Copenhagen. “Trade events are always influenced by local culture and CIFF has always embodied the open-mindedness and innovation of Copenhagen and the optimism and forward-thinking mentality of Denmark and the wider Scandinavian region,” said Sofie Dalvo, CEO of CIFF, who spearheaded and oversaw its transformation into a one of the dominant global fashion trade events.
Sofie Dolva, CEO of CIFF, who spearheaded and overseen its transformation into a one of the dominant … [+] global fashion trade events.
“Though the show has three decades of history as Northern Europe’s longest running trade event, we’re able to act dynamically and in a way that speaks to the needs of today’s industry supported by the continued momentum of the fast paced growth internationally of Copenhagen Fashion Week and Scandinavian fashion more broadly.” Bright colors, cubic architecture and interpretations of nature will bring a taste of the hot and long summer days. CIFF will ooze positive energy, playfulness and creativity, bringing brands and buyers under one roof.
Bonus: Scandinavian Designers Buyers Love
Henrik Vibskov showcases his seasonal collections at CIFF
Henrik Vibskov is a multifaceted artist with a resume across fashion design, music and art curation. He explores creativity without limits, designing collections that exist in their own mesmerizing world and set of logic. Dynamic prints, bold shape, and unique accessories are just some characteristics that distinguish this brand.
The soul of this brand lies in two words: slow fashion. Co-Founders Oliver Abrenica and Kasper Todbjerg take their time to meticulously craft each piece. Since 2017, they’ve released quality fabrics, original prints, and stories that align with them. Their latest collection “Self Service” champions self-care and mental health. Whimsical motifs meets carefully sourced fabrics.
Isnurh is co-founded by Oliver Abrenica and Kasper Todbjerg
When you combine the sharp silhouettes of fashion with the functionality of sportswear, you get J.Lindeberg. Johan Lindeberg, previously designing for Diesel, is the brains behind the lifestyle brand. These designs are perfect for expressing your personal style in the clubhouse while perfecting your game on the course.
Friend duo Thomas Refdahl and Kasper Høj Rasmussen downed a few gin and tonics and came up with the idea to create a sneaker that would be comfortable, functional and embody Scandinavian design. 18 months later, the first ARRK sneaker was born. SInce then, the brand has evolved into more than just sneakers. Accessories, apparel—all made with comfort and functionality in mind.
Woodbird aims to reinterpret classic styles by combining Danish style with Scandinavian artistry. Their streetwear designs rely on instinct, and push forward the notion of wanting to belong to a community with a joint interest in diverse culture and mutual love.
Belts are so underrated, especially handmade ones from this family-founded Denmark brand. Using luxury raw materials from the finest Italian hardware suppliers, artisans craft the essential and statement belts your wardrobe deserves. Each belt blends the classic leather aesthetic with Western references. At Molebo, you’ll get designs made with the expertise of three generations.
Nikben is co-founders Benjamin Lega and Nicklas Abraham
Challenging convention has been Nikben’s ethos since its inception in 2014. What started out as a swimwear operation evolved into a streetwear-inspired resort brand. Co-Founders Benjamin Lega and Nicklas Abraham take inspiration from the vibrance of Venice Beach, the scene in East LA and the hotbed called Palm Springs—just to name a few.
Founder and Creative Director David Andersson Sahlin lived in Paris for more than 4 years, and the city became and continues to be a creative source for Rue De Tokyo. It’s designed in Copenhagen yet inspired by Japan and France. Each design seamlessly complements modern life in global cities.
Originally called Avenue Tropicale, AVENY officially rebranded in May 2021. Aveny (Swedish for “path”) generated from the brand’s desire to expand their designs beyond what “Tropicale” implied. Since 2021, the brand’s path has successfully taken off delivering comfortable and luxurious clothing made with environmentally friendly materials.
ForbesParaiso Miami Swim Week Makes WavesBy Stephan Rabimov
Menswear has a trade show home, and you can find it in Florence, Italy. From classic tailoring to avant-garde designs, Pitti Immagine Uomo leads the way for it all. The summer edition of Pitti Uomo 106 will take place at the Fortezza da Basso from June 11 to June 14. On display will be the Spring/Summer 2025 collections of 790 brands, 43% of which are international. The program is shaping up to be exciting with Paul Smith headlining a special event on opening day.
Pitti Immagine Uomo is the leading menswear fashion trade show.
“Pitti Uomo continues to grow alongside the brands, providing its ever-growing and stronger community with an opportunity to connect, conduct business, and delve into topic-shaping contemporary fashion culture,” says Raffaello Napoleone, CEO of Pitti Immagine. Known for its emphasis on Italian heritage and fusion of tradition and modernity, the showcase has cemented itself as the #1 menswear destination. Register at uomo.pittiimmagine.com.
When a trade show is held in one of the most exciting US cities, you know it’s larger than life. MAGIC Las Vegas doesn’t disappoint with its vast assortment of trend, contemporary, and modern sportswear fashion brands across all categories in the industry. It’s a prime destination for inspiration, fun, and community. This year the event is celebrating 90 years of putting on a one-of-a-kind experience.
Magic Las Vegas
Thought-provoking education panels, exclusive collection launches, engaging networking opportunities, non-stop entertainment, countless happy hours, and so much more awaits you starting August 19. The emphasis of trend is what sets this trade show apart from others. Think viral bags, talked-about brands, and more.
Intertextile Shanghai Apparel Fabrics
According to Intertextile Shanghai Apparel Fabrics, the global textile market size is expected to grow at a compound annual growth rate (CAGR) of 3.52% to reach 859 billion (USD) by 2028. With 30 years of experience, this trade show has redefined the textile industry and positioned itself and China as the leading textile hub. Last year, the show connected nearly 4,000 exhibitors from 27 countries and regions with 95,000 visitors from 117 countries and regions. This year’s “Autumn Edition” is anticipated to surpass these surges.
Intertextile Shanghai Apparel Fabrics
This is a trade show that constantly adapts to the rapidly changing fashion landscape. Sustainability, innovation and digital transformation are just some of the key pillars that have evolved the platform. The “All About Sustainability” and “Functional Lab” zones will be popular amongst eco-conscious consumers who want to facilitate the green revolution. “The fair continues to be not just an event, but a cornerstone to the global textile market, a meeting point where business and innovation intersect,” says Wilmet Shea, General Manager of Messe Frankfurt HK. “We’ve seen an influx of discerning, quality-orientated buyers from around the world, confirming that our exhibitors are not just meeting market demand, but shaping it.” The show kicks off on August 27 and ends on August 29. You can register at intertextile-shanghai-apparel-fabrics-autumn.hk.messefrankfurt.com.
Another textile giant for trade shows can be found in Cape Town. Allfashion Sourcing, previously called Source Africa, combines African creativity, design and manufacturing with international sourcing options. In South Africa, the third largest employer is the textile manufacturing sector, so it should come as no surprise that Allfashion Sourcing delivers innovative styles, materials and design concepts. The show is owned by Messe Frankfurt, the third largest trade fair company in the world and global leader in textile fairs.
Allfashion Sourcing is held in Cape Town, South Africa.
Between September 10 and 12, exhibitors and visitors alike will experience seminars, fashion shows, industry expert speakers, and a competition for young designers. Last year’s competition was a huge highlight, showcasing emerging and unique talent like the winner, Oyama Gonuntebe. The entire event is a great opportunity for new talent who are leading the way towards new horizons of style and expression.
International Apparel and Textile Fair
The UAE’s leading fashion and accessories fair is the perfect opportunity to get to know the influential MENA fashion scene. Everything from home textiles and fabrics to handbags and footwear can be found over the three-day event. As it heads into its 18th installment, the International Apparel and Textile Fair (IATF) has a glimpse of expected growth from the successful visitor surge in its 17th installment.
International Apparel and Textile Fair is held in the United Arab Emirates (UAE).
Accounting for about 5.5% of the world’s annual textile and clothing sales, the UAE has become the world’s fourth largest fashion trading center. This influence and notoriety are reflected in the 3300 diverse exhibitors that have participated since the show’s inception in 2014. The next installment will begin November 12 and end November 14.
International Sourcing Expo Australia
On June 12, the doors of the International Convention Centre in Sydney will open, and hundreds of world-class exhibitors will showcase fashion, footwear, textiles, and homeware. With a tagline that says, “We bring the world to you”, the International Sourcing Expo Australia does just that thanks to its carefully curated selection of manufacturers from all around the world. It’s one of the only shows in Australia to directly target wholesale and retail buying groups.
International Sourcing Expo Australia
The event has always placed sustainability at the forefront. “We have a long history of connecting Australian and New Zealand buyers with world-class suppliers that not only provide top-quality products, but adhere to sustainable and ethical production processes,” says Marie Kinsella, CEO of the International Expo Group, and organizer of the Global Sourcing Expo. Visitors can experience the Global Sourcing Seminar Series to gain knowledge from leaders like Natalie Xenita, Vice President-Managing Director of IMG Fashion Events and more. Marie and her team are expecting over 500 exhibitors from 20+ countries.
