Photo Credit: Tencent Music Entertainment
Tencent Music Entertainment Group has announced a strategic partnership with Galaxy Corporation, the agency representing South Korean rapper and songwriter G-Dragon.
As part of this agreement, TME will act as the proprietary tour partner for G-Dragon’s concerts across various markets, including most of Southeast Asia, the Middle East, Hong Kong, Macao, Taiwan, Australia, and New Zealand. TME has been making efforts to broaden its international footprint through a range of initiatives like its Global Music Outreach Program, which seeks to showcase Chinese music artists on international platforms and facilitate cross-border collaborations. Tencent also operates the JOOX streaming service throughout Southeast Asia.
“Collaborating with a renowned global musician like G-Dragon aligns perfectly with TME’s vision of connecting International audiences with exceptional music experiences,” says Mr. TC Pan, Group Vice President of Tencent Music Entertainment. “This partnership not only strengthens our presence in the global market, but also underscores our commitment to empowering music partners and artists to reach their full potential on the world stage.”
“We are delighted to partner with Tencent Music Entertainment, a global entertainment-tech company listed on NYSE and the Hong Kong Stock Exchange,” adds Yongho Choi, CEO of Galaxy Corporation. “Building on this strategic partnership, we plan to integrate AI, AR, mixed reality, and robotics into entertainment to create a new kind of concert experience for global audiences.”
With this strategic partnership, TME aims to elevate G-Dragon’s overseas tour experience by expanding its reach and providing fans with new opportunities to connect with his music and brand, while reinforcing TME’s growing influence in the global music industry.”
G-Dragon made his debut in 2006 and rose to prominence as the leader of K-pop boy band BigBang, which became one of the best-selling boy bands in the world. He released his first solo album Heartbreaker in 2009, earning him Album of the Year at the 2009 Mnet Asian Music Awards. In 2013, he embarked on his first worldwide tour as a solo artist, making him the first Korean soloist to tour Japanese arenas. He left YG Entertainment after 20 years and signed with Galaxy Corporation in 2023.
