Spotify announces the launch of Most Necessary Live, a live, quarterly adaptation of the Most Necessary playlist, with a series of regional showcases for developing rappers, kicking off in Houston on August 2.
Spotify has announced the launch of Most Necessary Live, a series of live shows featuring the hottest emerging rappers in regions around the US, designed to provide artists with a major breakthrough at the start of their careers with a physical extension of the Most Necessary playlist. The first edition of the quarterly show kicks off on August 2 in Houston with KenTheMan, DeeBaby, and more.
Spotify will continue to expand its support of emerging artists and celebrate the next generation of hip-hop by inviting top fans and friends for exclusive performances and more. Most Necessary Live will kick off on August 2 in Houston, Texas, with DeeBaby, KenTheMan, Mike Dimes, MONALEO, That Mexican OT, and surprise guests. The series will take place once a quarter, hitting up multiple cities across the country.
“Regional rap scenes have always been the lifeblood of hip-hop, so we’re thrilled to kick off Most Necessary Live in Houston. As a physical extension of the playlist — it’s another example of how we’re continuing to support emerging artists at Spotify,” said Max Weinstein, hip-hop lead and artist partnerships at Spotify.
“A major collaborative effort across the music and marketing teams, we’re launching this showcase to highlight local artists and give fans a chance to see their favorite acts perform live. The team has been cooking this up for a while, so we’re excited to finally bring Most Necessary to life.”
Dubbed the “official voice of the next generation on Spotify,” Most Necessary celebrates some of the hottest emerging rappers featured on the playlist in real life, connecting them with their top listeners through exclusive performances.
