Photo Credit: Lechon Kirb
SoundCloud says streaming isn’t enough for artists to survive, that’s why its launching the SoundCloud Store to diversify income sources for artists.
A select number of Next Pro artists can design exclusive merchandise for their fans with minimal effort, allowing artists to focus on their craft while driving meaningful revenue from sources beyond streaming. The SoundCloud Store will offer tees, hoodies, limited-edition accessories, and more from artists who want to build an authentic connection with their biggest fans.
In addition to supporting artists, the new SoundCloud Store will offer an Essentials Collection, which is SoundCloud-branded merch for fans who want to rep the music platform. The collection includes a range of high-quality items including t-shirts, hoodies, hats, and more. The SoundCloud Store is currently available in the United States, European Union, and Canada. Merch design is only available to a limited number of Next Pro artists to start and artists can only participate if they own 100% of their merchandising rights.
Artists who are a member of SoundCloud Next Pro can apply to participate in this new merchandising program. All items are made to order through SoundCloud and are hosted on the SoundCloud store—with no hassle or upfront costs to artists. Artists who are part of the launch of this program include Wiz Khalifa, Denzel Curry, wolfacejoeyy, Bktherula, and Armani White with 100% of profits generated going directly to these artists.
“We’re always looking to help artists get heard, get fans, and get paid,” SoundCloud says in its official blog post. “It’s never been easier to connect with fans around your latest drop, whether that’s a fresh new track, a limited-edition hoodie, or both.”
SoundCloud launched its fan-powered ‘Buzzing Playlists’ in May 2024 to highlight up-and-coming artists that listeners enjoy. These playlists are updated weekly and are sourced from Next Pro artists who have opted in to have their tracks analyzed by First Fans. Songs featured in these playlists are based on ‘genuine engagement from fans’ and highlight up-and-coming artists on the platform in genres like pop, hip-hop, R&B, and EDM.
