Visitors from across Europe and beyond flock to Santa Claus Village, but locals warn that mass tourism is driving up housing prices, reducing long-term housing availability, and transforming their city centre into a “transient space.”
While some residents demand stricter regulation of short-term rentals, others highlight the economic benefits. Mayor Ulla-Kirsikka Vainio believes national legislation is needed to balance growth and community well-being.
More about
