Photo Credit: Sofi Tukker for Virgin Music
Virgin Music teams up with Splash to host a Sofi Tukker meet-and-greet in Roblox on Friday, August 30.
Virgin Music Group has teamed up with Splash, creators of Splash Skate and Music on Roblox, to create a Sofi Tukker meet-and-greet set for Friday, August 30, at 5 PM PST. Sofi Tukker, one of EDM’s most positive and dynamic dance duos on the global stage, will give a special performance of “Woof (fear. Kah-Lo)” from their latest album, BREAD, which is available now on all streaming platforms.
Starting at 5 PM on Friday, fans can attend the meet-and-greet on Roblox and hang out with Sofi Tukker — Sophie Hawley-Weld and Tucker Halpern — and see their special performance. Fans will also be able to play games, collect skate tokens, and purchase special Sofi Tukker in-game clothing during the event.
“We’re excited to bring our album concept BREAD into the Roblox world on Splash!” Sofi Tukker commented. “We both came into music from athletic backgrounds, and Tuck has several skateboards that he likes to play around with between shows. There is a focaccia skateboard available in the activation that is next level! So this partnership is a great intersection of so many of our favorite things.”
“We are so excited to be working with Splash to create this special activation for Sofi Tukker fans on Roblox,” said Connor Hachey, Vice President of Digital Strategy at Virgin Music Group. “Roblox is the perfect platform on which to meet the band’s fans where they like to spend their time. It’s going to be a blast.”
“Splash Music connects through the act of creation. Bringing Sofi Tukker to Splash Music on Roblox, the preeminent Gen Z platform, is the epitome of connecting fans through the creation of music and music experiences,” said Tracy Chan, CEO of Splash Music.
Two years in the making, Sofi Tukker’s BREAD promises to be their most daring, innovative, and infectious body of work to date. A “sonic pleasuredome of dance-laden bangers,” the album offers a “lighthearted yet profound invitation to drop your fears and devour life to the fullest, a big gulp of optimism and a remedy against the pervasive scarcity mindset.” The album blends house, Brazilian funk, drum and bass, Bossa Nova, pop, Portuguese poetry, and more.
