Online music platform NetEase Cloud Music has announced a strategic partnership agreement with RYCE Entertainment, one of China’s leading music companies, to expand the company’s music content library further.
The deal enables NetEase Cloud Music to access an expanding portfolio of RYCE Entertainment’s music catalog with 30-day initial launch rights to distribute new additions to the roster. The two companies will collaborate to promote RYCE Entertainment’s artists and music catalog in China through their combined music production and distribution prowess.
RYCE Entertainment’s music catalog boasts a diverse roster of talented artists, including Jackson Wang (pictured), Amber Liu, Tablo, PSY.P, Caelan Moriarty, Oscar Wang, AnsrJ, Renyu Zheng, and many more.
Since its founding in 2021, RYCE has integrated top management and production teams from across the industry, presenting a solid lineup of talent backed with vast copyright and media resources, industry access, and networks. The company continues to develop business models to produce entertainment content that adapts to new media trends, committed to creating a diversified and contemporary pillar of entertainment.
As a prominent online music platform in China, NetEase Cloud Music continues to partner with leading entertainment companies worldwide to expand its offerings. Earlier this year, the company further extended its portfolio of C-Pop music through partnerships with production companies like Rock Records and B’in Music.
With a growing portfolio of music from major labels spanning a wide range of genres and regions, NetEase Cloud Music is known for fostering emerging and independent musicians as it continues growing its production capabilities and loyal Gen Z community of dedicated music fans.
NetEase Cloud Music is a preferred online destination for younger generations of fans to enjoy music across various genres, from artists at home and abroad. The platform’s unique music community atmosphere, highly interactive user base, and impressive user retention saw NetEase Cloud Music host 189 million monthly active users in 2022 who showcased vigorous average daily music listening trends and interactions with other users in the community.
