One of the most awaited events in Latvia is fast approaching – the XXVII General Latvian Song and XVII Dance Festival (hereinafter – the Festival). Since the holiday season is historically full of summer, full of sun and heat, the natural mineral water brand “Mangaļi” as a supporter of the holiday will refresh the participants in rehearsals and concerts with more than 200,000 liters of water. And in order to take care of a more environmentally friendly celebration, “Mangaļi” will install 25 deposit points in all concert venues.
“This holiday is especially important for us, because for the first time the mineral water “Mangaļi” has become one of the supporters of the holiday. It is a great honor to carry forward not only the Latvian cultural and historical values and traditions, but also one of the greatest values and power energies of our land – our water, through support initiatives useful to the Svētku community,” says Estere Ermale, manager of the “Mangaļi” mineral water brand.
“The song and dance festival, as a week-long event with more than 60 events and 40,000 participants, is the most ambitious cooperation project in Latvia, the contribution of all involved parties – state, local government, non-governmental organizations and companies – is important. We are grateful from the bottom of our hearts to the supporter of the Festival “Mangaļi” for the opportunity to offer mineral water to the participants, while also taking care of the aspect of sustainability, which is one of the guiding principles of the organizational process at this Festival,” emphasizes Daina Markova, executive director of the Festival.
The support of the “Mangaļi” brand for the Festival will result in refreshing refreshment, providing the participants with 205,385 liters of water or 322,586 pcs. water bottles. Especially for this holiday, “Mangaļi” has created specially designed labels, which starting this month will also be available at sales points throughout Latvia. In order for the Holidays to be celebrated responsibly towards the environment in which we live, deposit containers will be installed at all venues. In total, more than 25 deposit transfer points will be available, where it will be possible to transfer plastic, glass and aluminum beverage packages with a deposit recycling label.
“Each bottle that is handed over to the deposit points is an individually small, yet important step that each of us can take to take care of the restoration and preservation of natural resources together. This simple step does not require much from us, and not only reduces the amount of waste thrown into the environment and environmental pollution, but also helps us produce packaging from recycled material, reducing overall energy consumption and environmental pollution. In order to ensure a viable and greener future, I invite the participants and visitors of the Festival to act responsibly and hand over the bottles at the “Mangaļi” deposit points at the venues of the Festival,” E. Ermale asks.
Don’t miss the “Mangaļi” special holiday feeling points
The “Mangaļi” brand will provide special holiday feeling points for the participants and visitors, residents of the city of Riga and visitors:
• At the Daugava Stadium, in cooperation with the graffiti artist Kiwie, known in Latvia and the world, a Holiday photo wall will be created to capture unforgettable moments, on which there will be a specially created 3D-style drawing of Vislatvia’s “Mangaļi” Holiday belt.
• On the esplanade, a several-meter-long environmental installation with Vislatvia’s wish belt for each region, where visitors will be able to leave wishes to each other and share their feelings during the Holidays.
• An oasis of peace with rocking chairs among the trees in Mežapark’s Big Stage “Mangaļi”, where every participant and concertgoer will be able to relax and hide from the sun’s rays.
