Mercedes-Maybach is planning additional vehicles under the brand’s Myth and Legend models.
September 23, 2023 12:00 AM
The Maybach lineup at Mercedes is about to expand beyond current high-end versions of the S-Class sedan and two SUVs — the EQS and the GLS.
Mercedes-Maybach is planning additional vehicles under the brand’s Myth and Legend models — which are ultraexpensive, come in limited runs or are more exclusive one-offs commissioned by wealthy collectors, Car and Driver reported. Legend” models are more prestigious, with pricing of $1 million or more.
The magazine said a new Mercedes-Maybach SL roadster, which “will boast more bling per square inch of sheet metal than any other passenger car this side of a Kahn or Mansory conversion,” is also in the works.
“We are going to turn Maybach into kind of a coachbuilt super Mercedes which lifts personalization to a whole new level,” a senior company official told Car and Driver.
Future Maybach models will feature unique body panels and made-to-measure body-in-white.
BMW is planning a similar transformation at its Alpina brand, the magazine said.
The Maybach name will also be affixed to the next flagship sedan on Mercedes’ upcoming MB.EA-L architecture with its own livery and a bespoke cockpit with customized Hyperscreen.
Mercedes has identified several priorities to distinguish Maybach. They include space, privacy, exclusivity, exceptional quality and craftsmanship, world-class safety and comfort, autonomous-ready software and hardware, and electric vehicle charging that takes five minutes or less.
