Photo Credit: Mellomanic
Mellomanic, formerly We Are Giant, secures an additional $6 million funding round to accelerate expansion as the superfan sector ramps up.
Music community platform Mellomanic, previously known as We Are Giant, has announced the closing of a $6 million funding round, bringing the total capital raised to $13.8 million. New and existing investors include Sterling Partners and a range of family offices and individual music industry veterans.
The funding will go toward further scaling up the company, enhancing its centralized music experience for artists and consumers alike. Mellomanic has become known for its exclusive listening parties and community tools that connect fans and artists via unique digital events, in a safe and community-centric space.
Mellomanic currently has over 400,000 monthly active users on the platform, an increase of over 13,000% since January. This surge in engagement highlights the increased demand for thriving superfans spaces and tools that help artists connect with their listeners and attract fans using new and fun methods. Labels like Atlantic Records, Big Loud, Def Jam, Elektra, Sony Music Nashville, and Virgin Music Group have all partnered with Mellomanic.
“We’ve learned so much about music communities and fan behaviors this past year, and wanted our name to reflect that. ‘Mellomanic’ pays homage to the melomaniacs, all types of superfans, embodying the spectrum of emotions that exist within different genres of music and their listeners,” said Andy Apple, Mellomanic CEO.
“It’s been exciting to watch artists and labels leverage our immersive listening parties to release music in exciting, innovative ways, and it’s been special to see superfan communities engage in these live digital experiences that truly range from mellow to manic,” Apple continues. “Ultimately, our goal is to continue providing impactful spaces for fans and artists to come together and celebrate special moments, empowering them to forge enduring relationships while building sustainable communities.”
The foundation of Mellomanic lies within its Collectives, which are genre-focused communities that boost artist discoverability. With curated listening parties, live streams, and virtual festivals in each Collective, artists are able to maximize every moment, from album listening parties to sharing pre-released music. Artist listening parties that have already been featured include Kameron Marlowe, Erin Kinsey, Corey Kent, Big Sean, Luh Tyler, Corook, Paris Paloma, JXDN, and Jordy.
Mellomanic also uniquely serves artists by enabling ways for them to more easily monetize their work and own their fan relationships. This includes sharing and allowing them to own unique fan data points, which help them make informed career decisions.
The platform also obtains music licenses directly that let artists live stream performances without online restrictions. Streams generated on Mellomanic get reported to SoundExchange and the Performing Rights Organizations (PROs), so each user counts as a stream like any traditional streaming service.
