Samsung and iHeartMedia are teaming up for Samsung Galaxy Launchpad, a new show promoting emerging artists.
Samsung Galaxy Launchpad Powered by iHeartRadio is intended to develop and support emerging artists and generate mass awareness and exposure. Beginning Monday, March 27 at the 2023 iHeartRadio Music Awards, the program will run through June 2024. The first artists featured will be Ice Spice and Jax.
Ice Spice has been called by fans as ‘rap’s new princess,’ rising out of the Bronx with a fresh spin on the genre. She dropped her 2023 debut EP Like..? to massive acclaim, showcasing clever tongue twisters, and a saucy deliver.
Meanwhile, Jax is a multi-talented singer-songwriter with a soulful sound and individualistic spirit who started her career in a more behind-the-scenes role as a songwriter. Her hit “Victoria’s Secret” via Atlantic Records has put her on the map as an artist. Most recently, she released “Cinderella Snapped” via Atlantic Records, a resilient anthem against societal norms.
“We are passionate about artist development and music discovery—it is the lifeblood of so many of our stations and to the entire music industry,” adds Tom Poleman, Chief Programming Officer for iHeartMedia.
“Getting massive exposure across broadcast radio is critical to breaking emerging artists and introducing their music to new audiences. But so much goes into making someone a household name and Launchpad combines efforts with Samsung Galaxy to give these artists the tools and support to take them to that next level. We are so excited to see this program accelerate their career growth and significantly enhance their recognition as superstars.”
As part of the promotion, artists and their content creator crew will receive a Samsung Galaxy S23 Ultra and a suite of Galaxy products to produce, capture, and share behind-the-scenes content.
“Our devices can enable artists to reach and engage their fans and foster deeper connection with them,” adds Janet Lee, SVP of Mobile Experience at Samsung Electronics America. “We look forward to seeing what Ice Spice and Jax create using our Galaxy S23 Ultra with its powerful camera and suite of creator tools.”