Toy and game company Hasbro has announced a worldwide administration deal with Sony Music Publishing to handle its entire catalog of kid-friendly songs.
Hasbro has announced a deal with Sony Music Publishing to support the toy and game company’s entire portfolio of kid-friendly songs from beloved brands, including My Little Pony, Peppa Pig, and Transformers. Sony Music Publishing will represent Hasbro’s existing global catalog, spanning thousands of tracks from some of the most popular family shows, past and present.
Magic Star, The Orchard‘s global division of children’s and family entertainment, has been appointed Hasbro’s global recorded music distribution partner. Under the terms of the agreement, Magic Star will release new music surrounding Hasbro’s portfolio of brands. These titles will have access to The Orchard’s artist and label services and global distribution network. Magic Star will utilize its kids and family sector expertise to deliver music to support Hasbro’s product lines and marketing initiatives.
“Music plays such an integral part of many of our children’s programming, as it allows kids to engage with our characters and storylines in exciting ways. Stories are meant to teach kids important life lessons, celebrate major family moments, and so much more. By incorporating music into our storytelling, little ones can better understand and enjoy the content they’re watching,” says Matt Proulx, Vice President of Location Based Entertainment at Hasbro.
“Additionally, music featured on our beloved shows, like Peppa Pig, can be taken off TV screens or tablets, so families can listen to the tunes on the go and add to their playlists. We’re thrilled to work with Sony Music Publishing and Magic Star, true audio industry leaders, to expand upon those experiences. With their expertise and Hasbro’s Blueprint 2.0 strategy of finding innovative ways to connect with fans, we are set up for success in creating fun, singable, and danceable opportunities for families everywhere.”
“We are thrilled to be partnering with Hasbro on their rich array of amazing kids and family brands and very much look forward to bringing their associated stories and characters to life through the power of music,” adds Will Speer, Managing Director of Magic Star.
“We are unbelievably excited to continue our work with Peppa Pig and welcome Hasbro’s iconic brands into the Sony family,” concludes Rob Stratton, Visual & Media Rights Director, Sony Music Publishing. “Hasbro is a creative powerhouse, and through our market-leading administration and digital services, I’m confident this will enable Hasbro’s continued growth and future success.”
