Taylor Swift with boyfriend Kansas City Chiefs Tight End Travis Kelce heading back to the Super Bowl … [+] for a possible threepeat | Photo by Erick W. Rasco
Destined to go down as the AI Super Bowl, more AI-themed ads have been racking up this year with a few surprising reveals, Fox Sports Sales Chief Mark Evans told the The Hollywood Reporter.
With 30-second spots selling for $8 million, it’s been game on for tech giants who have been flocking to the Super Bowl as a cost-effective way to make a huge splash with a massive audience. At 200 million viewers, Super Bowl spots are costing less than a nickel a viewer–cheaper than many other sports shows.
Of the first-timers taking the plunge, ChatGPT-maker OpenAI is expected to make its Super Bowl debut with its first television commercial, according to the Wall Street Journal. The company has neither confirmed nor denied the report.
Google is returning to the game to promote its large language model, Gemini, but already needed to edit the ad after a cheese fact went viral for being overstated. Doesn’t get more generative AI than that. Two years ago, Gemini’s predecessor Bard did exactly the same thing during its launch when it hallucinated a space fact in a live demo.
Meta is advertising its AI Ray-Bans, Salesforce is dining with AI, and GoDaddy is showing off AI design features.
But Amazon-backed Anthropic has decided to sit this one out, a spokesperson told me, having aired a 5-second mic drop last year that simply read “Claude is AI for all of us. Anthropic.”
Super Bowl Bingo
Are Microsoft, Waymo and Deepseek next to reveal their Super Bowl AI ads?
Tune in this Sunday 6:30pm ET on Fox, and Tubi for free, to watch the drama unfold as the Kansas City Chiefs faceoff against the Philadelphia Eagles at Caesars Superdome in New Orleans, as they attempt a historic threepeat win.
Watch for epic celebrity cameos from Succession’s Kieran Culkin & Jeremy Strong, Eugene & Dan Levy, Casey & Ben Affleck, Chris Pratt, Chris Hemsworth, Glen Powell, Billy Crystal, Meg Ryan, Sydney Sweeney, Shania Twain, Kris Jenner, Catherine Ohara, Willem Dafoe, Gordon Ramsey, SNL’s Pete Davidson, Heidi Gardner, Chloe Fineman, The Muppets, sloths, a much loved potato plant and a very funny Doritos fan. Halftime performances from Kendrick Lamar and SZA. And Taylor Swift in the stands cheering on boyfriend, Chiefs Tight End Travis Kelce.
In addition, there are expected to be Disney, Universal and Paramount movie trailers for Alien: Earth, Elio, How To Train Your Dragon, Jurassic World: Rebirth, Lilo & Stitch, M3gan 2.0, Mission: Impossible—The Final Reckoning, Novocaine, Smurfs, Snow White, The Fantastic Four: First Steps, and Thunderbolts. And Fox will be promoting its own shows alongside NFL and local ads.
Here’s a look at the 58 Super Bowl LIX ads spotted so far.
Angelsoft
Super Bowl champ Julian Edelman is late to the game.
Booking.com
Muppets check in but they don’t check out.
Bosch
Antonio Banderas and WWE Randy Savage are opposites that attract.
Bounty
NFL Rob Gronkowski and Drew Brees get messy with wings.
Bud Light
Post Malone and Shane Gillis party in the burbs.
Budweiser
Baby Clydesdale makes heartwarming first beer delivery.
Busch Light (regional)
NASCAR driver Ross Chastain goes camping.
Cirkul
Adam Devine helps water bottle make a splash.
Coffee-Mate
Shania Twain rocks a beat.
Coors Light
Sloths have a case of the Mondays.
DoorDash
Nate Bargatze does DashPass math.
Doritos
Fan is abducted by aliens while creating ad.
Dove
Little girl runs to deliver body positivity message.
Dunkin’
Casey & Ben Affleck recruit Jeremy Strong to Dunkings band.
Duracell
Comic scientist explains power boost nickel-lithium battery.
FanDuel
Peyton and Eli Manning place bets in Kick of Destiny challenge.
Fetch Rewards
Some sort of giveaway during fourth quarter 2 minute warning.
Foundation to Combat Antisemitism
Snoop Dogg and Tom Brady battle hate.
GoDaddy
Walter Goggins makes website with AI assistant.
Google (edited)
Gemini AI helps retailer write copy–sans disputed cheese fact.
Haagen-Dazs
Vin Diesel and Ludacris are not so fast and furious.
He Gets Us
Faith-based cinematic.
Hellmann’s
Meg Ryan, Billy Crystal and Sydney Sweeney remake When Harry Met Sally.
HexClad
Gordon Ramsey cooks for alien Pete Davidson.
Hims & Hers
Obesity drugs for 74% of Americans who are overweight.
Homes.com
Dan Levy and Heidi Gardner are shocked to find they’re in an ad.
Instacart
Brand icons Energizer Bunny, Jolly Green Giant, Kool-Aid deliver the goods.
Jeep Stellantis
Saving reveal for game day.
Lays
Little Farmer tends to her fledgling potato plant, touching.
Little Caesars
Eugene Levy’s eyebrows take flight.
Liquid Death
Stay thirsty.
Meta
Chris Pratt and Chris Hemsworth eat Kris Jenner’s banana.
Michelob Ultra
Willem Dafoe and Catherine O’Hara pickleball for beer.
Mountain Dew
Mystery celebrity boats to big guy for Berry Blast.
MSC Cruises
Drew Barrymore and Orlando Bloom revive Music & Lyrics romcom
Nerds Gummy Clusters
Shaboozey sings What a Wonderful World.
NerdWallet
Kieran Culkin is a whale in finance.
Novartis
Wanda Sykes and Hailee Steinfeld speak out on breast health awareness.
NYT Games (regional)
The Athletic debuts Sports Connections puzzle.
Oikos
Juno Temple races injured NFL’s Myles Garrett through airport on her back.
OpenAI
Creative details under wraps.
Poppi
Love Island in five acts.
Pringles
Adam Brody summons James Harden, Andy Reid and Nick Offerman’s mustaches.
RAM Trucks
Glen Powell’s Goldilocks has an adventure.
Reese’s
Lava bed tourists clamor for the taste of chocolate lava.
Ritz
Watch for game day reveal.
Rocket Mortgage
Family life adventure.
Salesforce
Matthew McConaughey and Woody Harrelson dine with AI.
Skechers
Coach Andy Reid loves slips ons.
Spruce
Who let the dogs out pool party.
Squarespace
Barry Keoghan’s adventure begins with a donkey.
Stella Artois
David Beckham learns of twin brother.
Taco Bell
Doja Cat photobombs drive-thru.
Totinos
Tim Robinson and Sam Richardson pizza roll in outer space.
Tubi
Watch for game day reveal.
Turbo Tax
Issa Rae’s found a better way to do taxes.
Uber Eats
Martha Stewart trippin’ with Charlie XCX.
WeatherTech
Golden Girls gone wild on road to Super Bowl LIX.
