Photo Credit: Apple Music Super Bowl LIX Halftime Show
Kendrick Lamar will perform at the Apple Music Super Bowl LIX Halftime Show at The Caesars Superdome in New Orleans, LA, on Sunday, February 9, 2025.
Today, Roc Nation, Apple Music, and the NFL announced Kendrick Lamar will perform at the Apple Music Super Bowl LIX Halftime Show at The Caesars Superdome in New Orleans, LA, on Sunday, February 9, 2025, airing on Fox. Creative direction for Lamar’s performance will be provided by his creative imprint, pgLang.
The Super Bowl LIX Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton directing. Roc Nation will also serve as strategic entertainment advisor of the live performance.
“Rap music is still the most impactful genre to date, and I’ll be there to remind the world why,” said Kendrick Lamar. “They got the right one.”
“The Apple Music Super Bowl Halftime Show is a celebration of the music we love and the incredible artists who make it, all on the world’s biggest stage. Apple is thrilled to bring this show, starring the absolutely incomparable Kendrick Lamar, to fans worldwide with Apple Music’s industry leading Spatial Audio quality, along with tons of exclusive videos, interviews, playlists, and so much more across Apple Music,” said Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports, and Beats.
“Few artists have impacted music and culture as profoundly as Kendrick Lamar,” adds Seth Dudowsky, Head of Music at the NFL. “Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop. We’re excited to collaborate with Kendrick, Roc Nation, and Apple Music to deliver another unforgettable Halftime Show.”
The multi-Platinum, Grammy and Emmy award-winning artist and co-founder of pgLang has achieved massive critical and cultural success since his debut album, good kid, m.A.A.d city, released in 2012. Since then, Lamar has accumulated 17 Grammy wins and became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album, DAMN.
His latest album, Mr. Morale & The Big Steppers, was released in May 2022. In April of this year, his track with Future and Metro Boomin, “Like That,” spent three weeks at No. 1 on the Billboard Hot 100. In June, Lamar’s record-breaking Drake diss track, “Not Like Us,” spent two weeks at No. 1, becoming widely accepted as the song of the summer.
“Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come,” said rapper and mogul Jay-Z.
Apple Music’s multi-year partnership with the NFL and Roc Nation brings together the Super Bowl Halftime Show — the most-watched musical performance of the year — with Apple Music’s Spatial Audio. Earlier this year, the Super Bowl LVIII Halftime Show starring Usher became the most-watched Super Bowl Halftime performance of all time, garnering three 2024 Emmy nominations.
The previous year, the Super Bowl LVII Halftime Show starring Rihanna scored five Emmy nominations, taking home two, including Outstanding Directing for a Variety Special, a first in Super Bowl Halftime history. In 2022, Super Bowl LVI saw Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar garner five Creative Arts Emmy nominations, and winning three Emmys, including Outstanding Variety Special, (Live), another first for the show.
