LAWRENCEVILLE, GA (August 23, 2023) – Black Book, a division of Hearst that provides industry-leading automotive analytics and data, today announced the debut of Pulse, a visualization tool that enables automotive professionals across various verticals to easily gain insights from retail market data to power their business-critical decisions.
OEMs, dealer groups, lenders, and others in the industry can use retail market data to maximize their profits while minimizing their risk, and Pulse enables them to accomplish this without any internal development work.
“Pulse has wide, exciting applications for the automotive market. For example, OEMs can use the dashboards to identify where off lease vehicles are listed for sale, dealer groups can conduct lost appraisal analyses, and lenders can identify dealerships by inventory mix or sales volume for growth,” said Kyle Luck, Senior Vice President of Product and Technology at Black Book. “Our goal in developing Pulse is to give the industry the insights it needs in an intuitive and easily consumable format.”
Pulse provides users with the ability to create segments from their own portfolio or by starting with a holistic view of the retail market. Segments can be filtered by vehicle, dealer, or geographic attributes. KPIs such as Daily Vehicle Volume, Average Listing Mileage, and Days on Market are then layered to provide insight into each specific segment.
“Our team is committed to providing the automotive industry with real-time actionable data that empowers them to successfully manage their business,” said Susan Moritz, Senior Vice President of Sales. “Pulse is our latest example of that commitment.”
For more information or to demo Pulse, please visit www.blackbook.com/pulse.
About Black Book
Black Book® is a leading provider of automotive vehicle pricing and analytical services that are delivered to industry-qualified users through mobile, online and Data as a Service applications. Since 1955 Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a Hearst company, and maintains offices in Georgia as well as Toronto, where Canadian Black Book is based.
