Amazon is the official online merchandise partner for Beyoncé’s Renaissance world tour. Here’s the latest.
Beyoncé has partnered with the online retailer for a series of four distinct merch drops throughout the North American leg of her tour. Drop 1.0 includes five items that celebrate the iconography of the tour, available at Amazon’s Beyoncé hub. All online merchandise will be different from the product available at venues.
The collaboration offers customers around the world access to never-before-seen product and memorabilia styles only on the Amazon Music Artist Merch shop. The inaugural drop of this four-part collection includes five items including:
- Renaissance Tee | A custom dyed, premium heavyweight tee, with the iconic artwork that first announced the tour.
- Renaissance Marquee Tee | A custom dyed, premium heavyweight tee, featuring a custom Renaissance Marquee graphic.
- Renaissance Marquee Sweatshirt | A custom died, premium heavyweight sweatshirt emblazoned with the Renaissance marquee graphic.
- Renaissance Marquee Pants | A custom dyed, premium heavyweight sweatpant, designed to pair with the crewneck sweatshirt.
- Renaissance Marquee Poster | A lithograph-style print featuring the Renaissance marquee graphic.
Future drops as part of the physical merchandise for the Renaissance tour will be announced on Amazon Music social channels. Each drop will feature exclusive Renaissance merchandise that includes designs that are different from the products sold in venues.
Taylor Swift’s Eras tour is predicted to smash the $1 billion tour barrier this year—but this online merch drop could help Beyonce narrow the gap. Selling merch online through Amazon is a smart move, especially as exclusive merch drops have become a defining feature of live tours. Meanwhile, it speaks to the e-commerce power of Amazon featuring a tour drop for Beyonce with Amazon Music as the official partner.
The merch drop is in collaboration with the singer’s Parkwood Entertainment company. Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014), The Formation World Tour (2016), and the ‘Homecoming’ performances at Coachella in 2018. It also co-produced the On the Run Tour (2014) and On the Run II (2018).
