Best Online Jewelry Stores 2025

Price range: $35 to $4,400 | Return policy: Free 30-day returns | Repairs: 2-year warranty for defects with materials or workmanship

Toronto-based Mejuri offers fine personal jewelry at reasonable prices with minimalist sophistication, which is why it’s at the top of this list (as well as our roundup of the best jewelry brands). Beginning with its in-house design team, Mejuri concepts new shapes and styles and then partners with independent designers to bring them to life in a range of materials—precious metals (which includes 80% recycled gold), enamel and ceramic. The brand’s Pavé Diamond Hoops are a bestseller, with a unique square shape and responsibly sourced diamonds set in solid 14k gold.

What our editors say: “I’ve been buying jewelry from Mejuri for years and recommend this brand to all my friends,”  says lifestyle commerce editor Katherine Louie. “The jewelry is high-quality and elegant, and the customer service is top-notch.” 

Price range: $240 to $14,990 | Return policy: Free 30-day returns | Repairs: Free repairs or replacements for manufacturer defects

When it comes to engagement ring selection, Blue Nile is brimming with choices: The inventory includes about 650,000 diamonds at any time, which is roughly five times more than other digital competitors. (This is one of the reasons Blue Nile is the top pick in our roundup of the best places to buy engagement rings.) To make the shopping experience less overwhelming, though, you can easily filter and shop by diamond cut, size and setting, and prices tend to run 25% to 50% percent lower than what you find at traditional retailers. Another perk: Blue Nile also offers a price-match guarantee if you find a similar quality and size stone for less.

What our editors say: “Our wedding bands are classic styles from Blue Nile, and 12 years later they are both still going strong, even after wearing them through chores, ocean/pool swimming and general wear and tear of life over the years,”  says deputy editor Jane Sung. “I liked being able to engrave a special phrase inside my husband’s band, and also none of the diamonds on mine have popped out (which can happen with precious stones over time).” 

Price range: $40 to $18,000 | Return policy: Free 30-day returns | Repairs: Lifetime repair services to Vermeil, 14k and 18k fine jewelry

Aurate New York is a fine jewelry brand known for its ethical practices. It uses recycled gold and sustainably sourced gemstones in its jewelry, and works with fair trade suppliers. Aurate also offers a transparent pricing model, so you know the true cost of your selections. The jewelry itself is high-quality and stylish, with a wide range of gold pieces (as well as those made from other metals) from classic to modern, so there is something for everyone.

What our editors say: “I love Aurate for dainty, everyday jewelry at fair prices,”  says senior updates editor Karen Tietjen. “I have a gemstone bezel necklace that I’ve worn for weeks on end with no issue, and appreciate that the company uses ethical and sustainable materials, like recycled gold.”

Price range: $30 to $750 | Return policy: Free within 365 days of the purchase date | Repairs: Evaluated on a case-by-case basis

Quince is a relatively new entrant into the jewelry space and has quickly become popular for its affordable prices and high-quality pieces. The San Francisco-based brand’s jewelry is made with sustainably sourced materials, such as 14k gold and sterling silver, and it is designed to be timeless and versatile. The brand also offers free shipping and returns as an added bonus.

What our editors say: “I regularly turn to Quince for high quality essentials, and after getting my hands a couple pieces of 14k gold jewelry, I’m super pleased with the quality,” says Tietjen. “In particular, I’ve had the diamond tiny studs in my ears for months now and they still look brand new (and have not led to any sensitivity issues).”

Price range: $800 to $100,000 | Return policy: Free 30-day returns | Repairs: Free repairs for manufacturer defects with $50 refundable deposit; other defects repaired at cost minus $50 deposit

This San Francisco-based design studio is our top pick in our roundup of the best places to buy diamonds, because it emphasizes transparency and sustainability in its fresh and modern collection. The range of engagement, wedding and everyday fine jewelry features diamonds selected for their ethical and environmentally responsible origin, so you can feel good about your purchase. In addition to offering lab-created and recycled diamonds, Brilliant Earth partners with suppliers who source natural diamonds from specific mine operations in countries committed to fair labor and trade standards.

What our expert says: “You can feel good about wearing Brilliant Earth’s designs, not only because they’re ethically sourced, but because they’re fresh, modern and unique,” notes Calhoun. “In addition to engagement and wedding styles, I especially love its bold cocktail rings, classic tennis bracelets with a twist and extensive huggie collection. This bracelet style is something equally fitting for special occasions or everyday.” 

Price range: $691 to $41,170 | Return policy: 30-day returns subject to $200 recycling fee for engagement rings; 14-day returns for loose diamonds | Repairs: $50 refundable deposit and free repairs for manufacturer defects; other defects repaired at cost minus $50 deposit

Vrai earned the top spot on our list of the best lab-grown diamonds: Sustainably grown in America, its diamonds are produced from greenhouse gas crystallized in its Pacific Northwest foundry, which runs with 100% hydropower. The result is beautiful, sparkling pieces made with zero carbon footprint. The designs are stunning, too: The Knife-Edge Round Brilliant Engagement Ring strikes a balance between traditional and modern with either a simple plain or pavé band made from recycled gold.

What our expert says: “Vrai’s lab grown diamonds are sparkly, impressive and priced well,” Calhoun states. “Its lab-grown diamond engagement rings are jaw-droppingly gorgeous—they feature old guard craftsmanship, quality and precision with a modern sensibility. Don’t forget the brand’s other jewelry pieces, too. The Inner Light Medallion a nd the Dome Band a re both on my wish list.”

Price range: $60 to $27,500 | Return policy: 30-day returns minus $15 return fee | Repairs: Lifetime repairs

Taking inspiration from the vintage jewelry—especially lockets—that she shopped for in antique and flea markets, Monica Rich Kosann creates jewelry with an element of storytelling. At Kosann’s online Locket Bar, you can customize lockets with a photo, and all pieces (including rings, bracelets and more) are made with 18k gold, sterling silver and ethically sourced diamonds, creating necklaces and other jewelry that tell their own beautifully detailed story.

What our expert says: “Jewelry that has meaning is priceless, and Monica Rich Kosann is skilled at marrying style and sentimentality,” says Calhoun. “This slim-profile 18k yellow gold locket can be personalized with images directly from your smartphone, printed at home. Wear it with other pendants, or on its own.”

Price range: $60 to $420 | Return policy: Free 30-day returns | Repairs: Repairs covered under 365-day warranty

Maison Miru specializes in easy-to-wear earrings that won’t aggravate sensitive ears; the delicate styles are made of medical-grade titanium that’s hypoallergenic and nickel free. The brand’s line of nap earrings is designed to be comfortable while sleeping; their flat, smooth backs won’t poke into your skin as you’re laying on your side. Maison Miru also has a curated collection of gold- and silver-plated stainless steel rings, necklaces and bracelets, all of which are reasonably priced. 

What our editors say: “I love Maison Miru’s earrings because they’re dainty yet quirky, plus they’re affordable but super durable for 24/7 wear,” says Tietjen. “Speaking of which, check out the nap earrings, which feature flat backs that won’t poke behind your ear; so simple, yet so genius.”

Price range: $10 to $130 | Return policy: Free 30-day returns, exceptions may apply to personalized items | Repairs: Free repair service

Gorjana has a cool, laidback California vibe, which shines throughout every piece in its vast and easy-to-layer jewelry assortment. Many Gorjana styles—from statement necklaces and stacking rings to bold earrings and delicate bracelets—are available in fine 14k or 18k gold. For an affordable option, the brand also finishes pieces in gold-plated brass (with an anti-tarnish barrier, so everything stays pristine).

What our editors say: “Gorjana is an excellent in-between brand for trendier pieces that look high-quality but won’t break the bank (although the company has a collection of fine jewelry, too),” says Tietjen. “I have several of its gold plated pieces including the Bespoke Kara Padlock Necklace (it’s engravable) and the Lou Huggie Earrings. I would recommend Gorjana for its chic layering necklaces or to build an edgy earrings stack.”

Price range: $129 to $873,000 | Return policy: Free 30-day returns | Repairs: Lifetime repairs

Whether you’re looking for a sentimental or statement ring, Angara is a good starting point. Angara’s diamonds are conflict-free and ethically sourced, and the brand offers a variety of gemstones for its rings. A standout feature is the ability to customize your designs: You can choose the type of metal, gemstone, setting and engraving to create a unique-to-you ring.

What our expert says: “Not only can you get natural and lab-grown diamonds at Angara, but it has an extensive selection of natural gemstone and pearl jewelry pieces,” Calhoun notes. “Choose from different colored man-made and natural stones in extensive settings. And if you need help with late-night jewelry shopping, the brand offers 24-hour customer support.”

Price range: $22 to $1,695 | Return policy: Free 30-day returns when you purchase package protection at checkout; all other orders require return shipping | Repairs: 2-year warranty on material and workmanship damages

For truly unique pieces that will spark a conversation, look no further than Awe Inspired. Founded in 2018, the Los Angeles-based brand creates striking, intriguing pieces that empower each wearer. There are medallions inspired by mythical heroines, celestial statement earrings and stacked necklace sets imbued with layers of meaning. Even better, the brand gives back: 1% of each purchase is donated to one of four nonprofits that you can select at checkout.

What our testers say: “I’m very impressed with Awe Inspired’s pieces, and would recommend them to anyone who likes to experiment with their jewelry,” says updates writer Claire Epting. “I’ve been wearing the All I Really Want Necklace Set (designed in collaboration with Alanis Morrisette) on the regular, and I feel such a nice confidence boost whenever I put it on.”

Price range: $40 to $190 | Return policy: Free 100-day returns | Repairs: 2-year warranty for defects with materials or workmanship

When it comes to gifting, a personalized necklace or bracelet is an incredibly thoughtful choice. I own a few pieces from Abbot Lyon, and I really appreciate the affordable price point, as well as its diverse selection of jewelry for men and women. There are options to match all styles and tastes, with several options for personalization, including necklaces you can engrave, initial jewelry and birthstone jewelry. Its best-selling Clover Custom Name Bracelet can be customized with anything from a single initial to your loved one’s full name (up to six letters).