Photo Credit: Lyft
AXS has partnered with Lyft to help redefine travel convenience for sports and live entertainment fans both to and from their chosen venue.
The partnership makes Lyft an official partner of AXS in North America and centers on providing live-event goers across the United States with seamless transportation options. By uniting their expertise, AXS and Lyft set a new standard for accessibility, offering fans a streamlined journey through ticket purchase to event arrival.
In October, AXS will begin to feature Lyft as an official partner across the ticketing platform’s mobile app and digital channels. AXS ticket buyers, whether attending a concert, sporting event, or family show, will benefit from event-specific push notifications, exclusive promotions and offers including the ability to reserve a discounted ride in advance using Lyft’s scheduled rides.
AXS is the ticketing partner for over 1,300 venues in the world, from sports teams, concerts, and live events across North America, Europe, Asia, and Australia. Around 58% of Lyft users already use the service to get to and from entertainment events, making the partnership a natural fit. The partnership will connect Lyft with a vast network of event goers and brings added value to both Lyft drivers who will see increased demand and passengers, offering an easy pick-up, drop-off transportation experience.
“We’re excited to partner with AXS to make attending live events even more accessible and enjoyable for fans,” adds Shane Dwyer, Head of Sales at Lyft. “This partnership is about more than just transportation from A to point B — it’s about connecting people to the experiences they love.”
For fans who attend live events, the partnership means less time worrying about the logistics of transportation. Lyft’s scheduled rides bring a new layer of convenience and is just one of the many features that will be highlighted, offering an enhancement to the perfect day or night out.
“We’re always looking for new and improved ways to enhance the fan experience and add value to our ticket buyers, and this partnership does just that,” shares Tom Andrus, President, AXS North America. “By integrating Lyft across our channels, we’re providing a complete event experience from start to finish, making it easier than ever for fans to enjoy their favorite events. Our shared mission to connect people to live events makes this collaboration an ideal fit and we can’t wait to bring Lyft’s innovative solutions to fans.”
The partnership also includes promotion of AXS-ticketed events across Lyft’s omnichannel media network, Lyft Media, which has the potential to reach passengers before, during and on their way to their destinations. With millions of rides taking place a day, Lyft is uniquely positioned to reach a diverse and highly engaged audience. Passengers typically keep the app open for 20% of ride time on average.
