Hype Deck is Amazon Music’s take on promotional asset generation, and a powerful tool for those that maximize its impact.
Hype Deck delivers artist teams a deck of unique Hype Cards that can be shared with fans via social media, messaging apps, email, and other marketing channels. With that in mind, Digital Music News recently joined forces with Amazon Music to create the ultimate guide for using this powerful new marketing tool.
Table of Contents
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- What is Hype Deck, and how are artists using it to reach their fans?
- Are all artists eligible to use Hype Deck?
- How are Hype Cards generated?
- What are the different types of Hype Cards available?
- How can I activate, deploy, and maximize Hype Deck for my songs and other music assets?
What is Hype Deck, and how are artists using it to reach their fans?
In January of this year, Amazon Music for Artists released Hype Deck, a feature available on both mobile and web versions of their app. The tool equips artists and their teams to effectively market music assets to fans globally.
Artists can generate assets to promote their newly released songs (and previous releases), upcoming albums, or milestones like landing on a playlist.
The feature allows teams to select from almost 170 global Amazon music playlists, which currently include Rap Rotation, Country Heat, Breakthrough, All Hits, Viral Hits, Pop Culture, and many more.
Are all artists eligible to use Hype Deck?
Whether you’re a rising talent, indie artist, or a well-established musician, Hype Deck can help promote your profile, songs, albums, or showcase your milestones.
Anyone on an artist’s team, label, or distributor with access to an artist’s profile in Amazon Music for Artists can create Hype Cards. Artist managers and record label execs with access to multiple artist accounts simply choose a specific artist profile before they navigate to the Hype Deck section.
At the end of the day, it’s all about sharing successes, milestones, and new releases with fans.
How are Hype Cards generated?
Hype Cards can be generated in line with an artist’s brand or vision. It’s whatever an artist wants to promote and where they want to share it.
Fully customizable, artists can choose background colors and layout orientations. Hype Cards can also be shared with fans in multiple languages. Besides English, the feature supports Spanish, French, Italian, German, Portuguese, and Japanese.
What are the different types of Hype Cards available?
All your music moments — whether big or small — can find a Hype Card to share the celebration with fans and hype them up.
Artists planning a new release can use the Song Hype Card to highlight a song from an older album to build anticipation for an upcoming song. Artists can also promote previously released tracks on special occasions such as release anniversaries.
In a similar manner, Album Hype Cards can promote a new album release, while other Hype Cards can highlight and share artists’ successes with fans.
How can I activate, deploy, and maximize Hype Deck for my songs and other music assets?
The process is as simple as opening the Amazon Music for Artists app, selecting a song, album, or playlist to promote, and customizing the layout, colors, and language of your Hype Card. Artists can choose to share directly from the mobile app, or for desktop, download to share later.
Grab the associated link when downloading the visual asset, and users clicking on that link will be taken back to Amazon Music to listen to the artist’s music.
We hope this guide was helpful — and more importantly, helps you reach more fans more often!
