Photo Credit: Amazon Music
Amazon Music smartly zeroed in on country and its prized demographic. Now, the platform is shining the spotlight on the influence of Música Mexicana with a two-part documentary, original songs, live-streamed concert, and more.
Amazon Music has announced a month-long celebration and campaign to highlight the global impact of Música Mexicana, with a focus on the genre’s growing influence and its knack for connecting fans across generations, genres, and nations. The campaign — outlined to DMN earlier this morning — will see Amazon Music release content including new Amazon Original songs, a two-part documentary, exclusive live-streamed concerts, playlists, and more.
“During the past years, we’ve witnessed the tremendous growth and impact of Mexican music in the world. At Amazon Music, we want to emphasize that influence and dive deeper into the story behind its evolution,” emailed Rocio Guerrero, Amazon Music’s Head of Music, Latin-Iberia.
Guerrero further broke down the strategy behind Amazon’s genre close-ups: “Every year, we shine a light on the different genres that break barriers and impact culture: Dembow in 2022, and Latin Hip Hop in 2023. Fans speak for themselves, and in 2024, Música Mexicana grew +249% year-over-year globally on Amazon Music, becoming the number one Latin genre on our service.
The first episode of “GEN MEX: Your Generation of Música Mexicana,” the new two-part documentary from Amazon Music, is available to watch now exclusively on the Amazon Music app. The second episode will premiere on September 30.
Executive produced by Jessy Terrero and directed by emerging filmmaker Alejandra Hinojosa, the documentary traces the global takeover of Mexican music through the voices of the artists, producers, songwriters, executives, and tastemakers who created it. The documentary will feature interviews with artists, including Fuerza Regida, Natanael Cano, Banda MS, Alicia Villareal, Grupo Frontera, Estevie, Grupo Firme, and Joss Favela.
“Música Mexicana has always had a deep cultural influence, and now its impact is being felt globally in ways we’ve never seen before,” said Terrero. “GEN MEX tells the story of this musical movement and the artists leading the charge.”
To soundtrack the documentary and further illustrate how Música Mexicana connects generations, new genre star Xavi releases an Amazon Music Original cover of one of the beloved Marco Antonio Solis’ greatest hits, “Invéntame.” Additionally, on September 24, Eden Muñoz will release “Piensa en Mi,” a new Amazon Music Original and Spanish-language cover of “Pense em Mim,” a sertanejo song first recorded by Brazilian duo Leandro e Leonardo.
Further, to highlight the strong connection and impact of the genre in other territories and genres, Amazon Music has also released a new original from Texas country star William Beckmann. Together with New Wave Sad Sierreño trio Los Aptos, Beckmann introduces “Desde Ayer” for the Amazon Music playlist “Whiskey & Tequila,” which spotlights the crossover between country music and Música Mexicana.
An exclusive global livestreamed concert from Mexico hits Amazon Music on September 24, headlined by superstars Eden Muñoz, Xavi, Chiquis, and Michelle Maciel. The concert will be available for fans to stream on Amazon Music’s Twitch channel and on Prime Video.
