Amazon Music will stream Stagecoach 2024. Photo Credit: AEG Presents
Amazon Music is officially set to serve as “the exclusive streaming destination” for Stagecoach 2024, which is scheduled to kick off on April 26th.
The Amazon-owned streaming platform and the Goldenvoice-organized festival just recently reached out with word of their livestream-focused tie-up. Recent years have seen Amazon Music stream a number of live music events, among them Stagecoach 2023 and other festivals like Head in the Clouds, Life Is Beautiful, and J. Cole’s Dreamville.
Now, Amazon Music’s Twitch channel and Prime Video (which hosted an Amazon Music Live Black Friday concert from Garth Brooks this past November) are poised to air Stagecoach’s 2024 installment. The broadcasts are expected to begin at 4 PM PT on each of the happening’s three dates (the 26th through the 28th).
Besides the shows themselves – the likes of Dwight Yoakam, Hardy, Jelly Roll, The Beach Boys, Morgan Wallen, Miranda Lambert, and Post Malone (“performing a special set of country covers”) are booked to play Stagecoach 2024 – Amazon Music has teed up a series of live interviews.
Viewers will have the chance to catch pre-show discussions “with some of the iconic festival’s hottest artists from the exclusive Amazon Music backstage set,” the involved companies spelled out. Moreover, the businesses are capitalizing on the e-commerce capabilities of Amazon Music’s parent with a merch hub, through which an array of products from the festival’s performers are already being plugged.
While that arrangement could deliver clear-cut commercial advantages for Amazon Music and Stagecoach, the latter’s 2024 sponsors are presumably major proponents of the livestream support as well. American Express, e.l.f. SKIN, T-Mobile, and Universal Pictures’ upcoming The Fall Guy are sponsoring the event.
Bigger picture, other efforts to drum up additional interest in and revenue from festivals via digital projects are also in full swing.
Goldenvoice’s Coachella, which will begin this Friday, announced last week that it would add multiview to its YouTube livestream. Fans, the parties emphasized, will be able to “watch up to 4 of the live stream stages on their TVs at once while listening to the audio of their choice.”
The YouTube-Coachella deal covers merch and more. And today, Coachella revealed the debut of its “first-ever virtual stages in Fortnite Festival,” where “players can step into the spotlight and perform Jam Tracks from featured” Coachella 2024 artists. Also part of the multifaceted partnership is Sahara Island, or “a new music and mini-game experience” complete with tracks and visuals from Grimes and DJ Snake.
