Taking care of a safe and inclusive society and youth support in Latvia, “Ādažu” chips are starting cooperation with “MOT Latvija” association, making a donation worth 20,000 euros. As part of the cooperation, “Ādažu” chips will support the activities of “MOT Latvija” throughout the year in various activities, thus promoting the mission and values of the “MOT” program, which are directly in line with the values of the brand.
“As a socially responsible company for which caring for society is particularly important, we are happy to start this friendship with the association “MOT Latvija”. The primary audience of the “Adaž” chip brand is young people, and it is not for nothing that its slogan is “Tasty company!” – this perfectly explains our commitment to promote friendship, being together, as well as open communication and an inclusive environment in the everyday life of young people. The “MOT” program works to make an accepting and safe environment the norm for young people, not an extra, encouraging them to be brave and open-minded, as well as taking care of a healthy society as a whole. The purpose of the cooperation is to draw attention to the goal of the association “MOT” – to strengthen young people’s confidence, life skills, mental health, awareness and courage, thus preventing exclusion, bullying, violence, alcohol and drug use, crime and mental health problems among young people. In order to implement this, we plan to involve our resources as well – encouraging every employee of “Orkla Latvija” to become a trainer or mentor of the “MOT” program and get involved in the development of the program,” says Laura Bagātā, communications manager of “Orkla Latvija”.
