Photo Credit: Emily @emermore7 on TikTok
Taylor Swift’s fans are annoyed by the amount of grammatical errors and low-quality photos inside her Eras Tour companion book.
Taylor Swift’s official Eras Tour book went on sale across the US exclusively in Target stores over the Thanksgiving weekend, selling over 814,000 copies. But fans are a little incensed over the quality of the $39.99 book, which is apparently riddled with typos and blurry photos.
Emily, a Swiftie who goes by emermore7 on TikTok, shared a video on the platform of her purchase, which she says she woke up at 5AM Friday morning (November 29) to acquire. The video outlines the “grammatical errors, blurry photos, and design flaws” in the book that fans are now referring to as the “Errors Tour Book.”
In one section, Emily points out major typos like “this is me rying” instead of “this is me trying,” a song from Swift’s 2020 album folklore. Another example fails to include a space in the title “gold rush.”
Other complaints include photos of the tour in which Swift is in the center of the picture, which creases the image in the spine of the book. “Most people are not going to flatten out these expensive books and break the spine just so they can see this part of the photo,” said Emily. Some photos she criticized for appearing blurry or like they were “taken on an iPhone.”
“If you’re paying $40 for a book, wouldn’t you expect it to not have this many errors? Wouldn’t you expect the pictures to not be cut off? Wouldn’t you expect the pictures to be crisp and clean and not blurry?” she said.
Though she did praise some aspects of the book, like Swift’s behind-the-scenes section, Emily said she felt as though the book hadn’t been properly edited before it was published.
“I don’t know what happened. I don’t know if they were on a deadline or what. The grammatical problems that I have found should have been fixed right away,” she concluded.
“This book just had so much potential, and with a little tweaking, it could have been absolutely spectacular,” Emily added in the video’s caption.
The video has rapidly gained traction among Swifties, many of whom agree with Emily’s assessment and her video’s sentiment. “For $40 it should be all HQ 4K pictures we have never seen,” said one fan. “Why are there multiple pics from her [Instagram] and the Eras Tour movie?”
“As an editor, my skin is crawling at all the issues. 100 percent cash grab,” wrote another fan. “I think there was a deadline,” a third user wrote. “I honestly feel like they could have waited and done it properly after the Eras Tour ended.”
In fact, several fans agreed the release felt rushed to meet holiday sales, and would have preferred Swift waited until the tour had ended. Taylor Swift’s Eras Tour doesn’t conclude until December 8.
