Beyond The Elevator Pitch: Why Every B2B Company Needs A Movie Trailer

Beyond The Elevator Pitch: Why Every B2B Company Needs A Movie Trailer

Nat Lennox is a B2B Marketing Advisor & CEO of The Lennox Agency . In the early 2000s, marketing students were taught the importance of an “elevator pitch”—a summary of a business compelling enough to sell your company in the time it takes to ride up a few floors on an elevator. The premise was
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