Photo Credit: Republic Records
TikTok is celebrating the release of Post Malone’s new album, F-1 Trillion, with an interactive fan experience inside the app—complete with rewards to win.
The interactive TikTok experience contains exclusive album artwork and if fans complete all five tasks, they have a chance to win tickets to the F-1 Trillion tour. Tagging posts with the #F1TRILLION hashtag also gives fans a chance to be featured in the official Fan Spotlight carousel.
Fans can access the TikTok activation by searching for ‘F-1 Trillion’ or ‘Post Malone’ on TikTok, or by interacting with any of his content on the platform. The experience is only available for the next two weeks, however. Post Malone has amassed more than 17.4 million followers on the platform and has racked up 167 million likes across all of the content he’s posted. His collaboration with Morgan Wallen “I Had Some Help” took the ‘For You’ feed by storm and inspired more than 143,000 creator videos.
A clip of him performing the track with Morgan Wallen garnered over 41 million views and 4.7 million likes. Post Malone is continuing his experimentation with delving into the country genre with his album Pour Me A Drink which features Blake Shelton. Teasing that collaboration on TikTok saw the artist gain 28.3 million views and 2.4 million likes.
The F-1 Trillion album is Post Malone’s first foray into country after several months of CMA performances and even a Stagecoach headliner spot. The 18-track album includes several major collaborations with country stars including “Wrong Ones” featuring Tim McGraw, “Have the Heart” with Dolly Parton, “Goes Without Saying” with Brad Paisley, “Nosedive” with Lainey Wilson, and “Losers” with Jelly Roll. Chris Stapleton, Hardy, Ernest, and Billy Strongs also make appearances in the album.
Post Malone took to social media to thank all of his collaborators, stating, “I am so honored to have worked with some of my favorite artists, writers, and friends—I have had the time of my life making this record.”
