Photo Credit: Roblox
The Rolling Stones are taking over Roblox with their new Beat Galaxy music hub. The takeover was created in Universal Music Group in partnership with Supersocial.
Beat Galaxy reimagines music discovery and fan engagement for the digital age. The setting offers players a unique and interactive way to connect with the band’s music, while engaging with other fans. The takeover aims to bridge the gap between rock music legends and the younger generations, featuring experiences and gameplay surrounding the band’s greatest hits, exclusive virtual merchandise, and premium avatar items.
“Bringing our music to the virtual world of Beat Galaxy is an innovative way to connect with our new and existing fans,” The Rolling Stones said collectively about the takeover.
Beat Galaxy on Roblox is architected to become a virtual epicenter for a wide range of UMG labels and artist integrations. The Rolling Stones’ takeover will transform the ever-changing virtual world into an immersive experience that embodies the iconic art, styles, and influences from the band’s illustrious career. Users will be able to play a track0runner game featuring the band’s famous hits, compete for prizes, and visit a 24/7 virtual club and social hub.
Supersocial, the developer behind Beat Galaxy, worked directly with artists including YUNGBLUD and Mae Stephens to effectively bring their brands to life in a virtual setting. This Rolling Stones integration builds on the success of those artist integrations, which have collectively garnered over 84 million impressions from immersive ads on Roblox and 500,000 unique visitors.
“At Universal Music Group, it is our mission to constantly innovate music discovery and re-discovery, while presenting unique opportunities to our artists,” adds Alvaro Velilla, Senior Vice President, New Business at UMG. “The Rolling Stones’ entrance to Beat Galaxy is a testament to our inventive approach toward music engagement. We’re excited to reimagine the band’s work through this activation and inspire other artists and labels to explore the potential of virtual spaces for music and fans.”
