Photo Credit: Tim Mossholder
Universal Music Group Nashville has announced the launch of Sing Me Back Home Productions, a new production arm focused on projects for film and TV.
Focusing on music integration and new ways of storytelling, Sing Me Back Home Productions taps into the deep catalog of artists from throughout UMG Nashville’s history as well as celebrating both newly discovered talent and stories. The production arm will be led by UMG Nashville Chair & CEO Cindy Mabe and SVP of Digital Business and Creative Development Dawn Gates.
This new division will focus on developing a content slate for a variety of documentaries, original scripted and unscripted television, feature films, and short form content. It will also be heavily involved in securing production partners, music supervision, and distribution.
“Country music has always been the home of the richest storytellers in music. Storytellers like Merle Haggard whose song ‘Sing Me Back Home’ helped frame the intent and name behind our production company,” says Mabe. “Songs and stories can transport people and literally sing them back home no matter where they are in the world.”
“Creating a new canvas for our storytellers to paint was a natural next step for our artists to talk to their fans in a new way. With several productions underway, this new endeavor fits prominently into what we are sustaining and building as a music company—roots, legacy, music discovery, and storytelling. We are finding faith, family, and heartland at the core of our business and we are making sure we are building generational content for different mediums across a variety of platforms and shepherding it into the homes of our audience.”
Sing Me Back Home Productions has partnered with ITV America’s Thinkfactory Media to develop and produce a new docuseries that will follow the personal and professional lives of Michael Trotter Jr. and Tanya Trotter, the husband-wife duo known as The War and Treaty. The show will document the duo’s success as musicians and their homelife—which includes 13 family members living under the same roof.
Also on the horizon is the release of the critically acclaimed documentary ‘Gloria Gaynor: I Will Survive’ in partnership with Storyville Entertainment. The film follows the eight-year journey of the disco icon as she writes and records a gospel album. The documentary premiered at the Tribeca Film Festival and was the opening night film at the Nashville Film Festival.
