Best Pillows 2023 | Tested By Forbes Vetted

To find the best pillows, I spent four weeks sleeping on 15 different pillows (and ten months testing them over time) in order to determine which one is, truly, the best of the best. The Coop Home Goods Original Pillow stood out as best pillow overall after months of sleeping on it nightly, and it’s just as comfortable after almost a year of use. It’s adjustable, relatively affordable, fairly easy to wash and doesn’t hold on to heat or humidity at night (a major bonus for folks who sleep hot). In fact, it’s still the pillow that I use most frequently, often combined with another one to get the most comfortable sleeping angle.

Of course, the “best pillow” will vary from person to person, and depends on a bevy of factors like your firmness preferences and your sleep position. Pillows come in all kinds of shapes, sizes and materials, and I included a selection of pillows with different fills, varying levels of firmness and a variety of constructions so that you can find one that will work for you. Read on for my full review.

• Best Pillow Overall: Coop Home Goods Original Pillow
• Best Value Pillow: Amazon Basics Down Alternative Pillow
• Best Down Pillow: Parachute Down Pillow

Works For Side And Back Sleepers

Of all the pillows in all the different materials I tested, the Coop Home Goods Original Pillow stood out as a clear winner. This pillow uses shredded memory foam rather than a solid piece of foam, which means the materials can shift and mold to your body. It compresses when you put your head (or a bowling ball) on it, but still provides enough support to cradle your head and neck. It cooled off quickly and didn’t retain humidity, and it stood up well to washing without developing lumps, off-putting odors or frayed seams. It’s comfy without the added expense or upkeep of down.

After almost a year of sleeping on it, I found that it more or less retained the original shape that it had when I took it out of the box—I’ve had to fluff it a couple times, but upkeep hasn’t been onerous. I’ve also washed the pillow several times, and found that it stood up well to the wear and tear of going through my washer and dryer without distorting or taking on a weird smell.

The Coop Home Goods Pillow was one of the more comfortable memory foam pillows I tested. Last year, I had to shift from sleeping on my stomach to sleeping on my side to help with back and neck pain. The Coop Home Goods Original Loft Pillow eased that transition. It’s comfortable in both positions, and even worked for a spell when, thanks to a knee injury, sleeping on my back was the only way I could get any rest. My mom called it “the marshmallow pillow,” and requested that I hang on to it for her future visits to my house.

An Actually Adjustable Pillow

The best part about this pillow, however, is that it’s adjustable. It comes with an additional bag of the shredded memory foam it’s stuffed with, meaning that you can add or take out fill in order to adjust the firmness to your liking (and the brand has recommended heights for side, back and stomach sleepers). In my experience, it took a couple weeks of sleeping on the pillow to figure out the correct level of filling for me. Once I got it right, I’ve only adjusted the foam filling once, when I realized that I needed a slightly loftier pillow to support my neck. The process was really easy—you just unzip the inner lining, grab a handful of the foam stuffing and pack it into the pillow.

The ease of adjustability set the Coop Home Goods Original Pillow apart, and it was exactly what Washington University sleep neurologist Dr. Eric Landsness suggested looking for when I spoke to him. Because finding the right pillow firmness for you is, as he put it, “a Goldilocks game,” discovering a pillow that you can also change the softness of, albeit manually through taking out and putting filling back in, was a huge draw. “Variable firmness would allow you to optimize your pillow as needed,” Dr. Landsness said. “In a pillow you’re stuck with one setting and one setting only.” But not with this pillow. Though other shredded memory foam options performed solidly in testing, this added feature is what put the Coop Home Goods over the top.

In my testing, I noticed that many pillows took hours to dry, or smelled funny after a wash. I’ve taken to air drying the pillow if I have the time—I think it helps the memory foam bounce back to its original shape—but it also can go in the dryer on low. It takes me two or three cycles, but that’s still a lot easier to deal with than washing my down pillows. Plus, with a 100 day trial period, you can easily return the Coop Home Goods if it’s not to your liking.

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To my pleasant surprise, the Amazon Basics Down Alternative Pillow consistently aced my testing, and it was the most inexpensive option I tried. I’ve been burned by very cheap pillows before—they start out fine, and end up flattening out, or they provide an uncomfortably sweaty sleep experience. But the Amazon Basics is one of the pillows I keep gravitating to even almost a year after my initial tests. It’s also one of the pillows that both my parents liked the best in their testing, so much so that they ordered some for their house. I’ve kept these in our guest room—along with several other pillows as options—and found that most guests really like them. They haven’t flattened out or developed weird lumps even after many rounds of washing and many guests sleeping on them, and they’re a nice mixture of supportive and soft. The only complaints were from people who preferred a much firmer pillow.

Supportive And Breathable

This pillow is supportive but still has a good deal of give to it. In comparison to down options, I found it was just as soft without flattening down too much. It doesn’t end up compressing into a crumpled ball on the top of your bed, like other inexpensive pillows I tried.

In my tests, the Amazon Basics was more breathable than pricier pillows, too. It retained slightly less heat and humidity than the Brooklinen Down Alternative Pillow, which costs twice as much and can’t go through the washer or dryer. It also stayed cooler than most foam or down options, so this pillow could be a great choice if you sleep hot.

Easy To Clean And Quick-Drying

The Amazon Basics pillow washed and dried easily and quickly without shrinking or clumping, and required zero fluffing. That’s particularly useful for a spare room pillow, which might need freshening up between guests—I throw mine in the dryer for 20 minutes in between people staying at my house, just to refresh them. Unlike other pillows, it didn’t require an extra cycle (or two) in the dryer.

The Amazon Basic pillows, after a very thorough wash and soak in enzyme cleaner, still bounced back to their original loft, and didn’t retain any unpleasant odors. At 30 days, this pillow has one of the shorter return and trial periods—some pillows I tested offered a 3-year warranty. But these pillows are so affordable that they’re less of a risk to buy; if they don’t suit your fancy, you can repurpose them for a guest room (or give them to your neighbor).

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Of all the down options that I tried, the best was Parachute Down Pillow. It comes in three firmness options: soft, medium and firm. (For this pillow and all the down pillows that had firmness options, I tried the medium firm one). Most down pillows I tried had these options, which is a bonus if you prefer the softness and warmth of down but would like a firmer choice.

Some Considerations For Down Pillows

Down can compress more than the other fill materials I tried, and this pillow does have a tendency to flatten down and retain the shape of your head. It’s easily fixed by fluffing it out, but it is just one extra thing to deal with. After sleeping on the Parachute Down Pillow for many months, I’ve found that it held up well to nightly slumber, though I do regularly have to do some adjustments to puff it back up after a night’s sleep. That’s pretty par for the course, according to my research and testing.

Because down comes from geese and ducks, there are also animal welfare concerns. Down is the soft coating that’s underneath the feathers of birds, so it’s difficult to separate down and feathers. As a result, there’s no such thing as a truly 100% down pillow. The Parachute Down Pillow is filled with a minimum of 85% goose down, which is 10% more than is required by law for a down product. (Down labeling is regulated by the Federal Trade Commission, so any down pillow you buy will have a label indicating the percentage of down that is in its filling.) By contrast both the L.L. Bean and Garnet Hill pillows had a minimum of 75% down on their tags—the actual down content may be higher for both, but you’re guaranteed more with the Parachute pillow.

The Parachute pillow also excelled in loft tests compared to other down pillows. While other down pillows sank down immediately, providing little cushion between your head and the mattress, the Parachute down pillow maintained a supportive structure. It’s also stood up well to washing and drying, which I’ve done two or three times during my long-term testing. I’ve taken to layering it with the Coop Home pillow so that I find the right amount of sink and support for myself, and it’s a great combination. And it comes with a three-year warranty, one of the best return policies of any of the pillows I tried.

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Other Pillows I Tested

I tested 12 additional top-rated pillows that didn’t make the final cut.

L.L. Bean Down Pillow: This pillow was one of the most expensive we tried at $269, but the down provided the least amount of cushion compared to other pillows I tested. The bowling ball—and my head—felt like it was resting on the mattress instead of a pillow.

Tuft and Needle Original Foam Pillow: This solid memory foam option did well in my loft and heat tests. But the people who slept on it felt slightly claustrophobic, reporting that their heads sank into the memory foam base. I also found it more difficult to shift sleep positions while using this pillow.

Nest Easy Breather Pillow: The Nest Easy Breather is a solid choice if you want a memory foam pillow that doesn’t have the adjustability feature of our top pick. The Nest took several hours in the dryer to return to its original shape, however, while the Coop Home Goods took just one hour.

Sleepnumber Original Comfortfill Pillow: Though comfortable and supportive, the Sleepnumber had a lingering chemical odor after washing and drying, so it didn’t make the cut.

Garnet Hill Down Pillow: This pillow comes with a lifetime warranty, which was attractive, but it wasn’t as supportive or comfortable as the Parachute Down Pillow.

Original Casper Pillow: This down alternative pillow did an OK job in our loft and heat retention tests, but is twice the cost of the Amazon Basics Down Alternative pillow, so I ruled it out.

Comfort Revolution Blue Bubble: As a solid memory foam pillow, this is a good pick. The blue bubble gel felt mostly like a gimmick, however, and reviews mention that it can deteriorate over time.

Purple Harmony Pillow: This novel pillow has a hexagonal grid of hyper-elastic polymer at its center rather than memory foam, down or down alternative filling. But at $159, it’s on the more expensive side, and the material was distracting to sleep on—my partner said it was like trying to sleep on a very soft subway grate.

Brooklinen Down Pillow: Since this pillow is spot clean or dry clean only, it’s more difficult to care for than the Coop Home Goods pillow, so it wasn’t a winner.

Brooklinen Down Alternative Pillow: Like its down counterpart, this pillow was dry clean/spot clean only. In contrast, the Amazon Basics pillow was easy to throw in the washer and dryer.

Sobel Westex Belleazure DuoDown: Sobel Westex is a huge supplier of linens and pillows to hotels, including Disney resorts and Hard Rock hotels. I wanted to try it because when I spoke to pillow suppliers for hotels, they mentioned Sobel Westex is also the white label supplier for other big brands and hotel linen brands. It tested well, but the Parachute was easier to wash and dry, and retained slightly less heat and humidity.

Sobel Westex Sahara Nights: This is a comfortable down alternative pillow—another one of my parents’ favorites—but it had a little less cushion and trapped heat much more than our pick. This is a comfortable down alternative pillow, but it fell in the middle during our testing—and the Amazon Basics is ultimately more affordable.

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How I Tested The Best Pillows

For the 15 standard sized pillows I tested, I slept on each one for several weeks. Then, I continued to sleep on the finalists for the ten months since I conducted the test to make sure that my picks have held up, as well as put them through the washer and dryer at least one additional time. While I slept on every pillow that I tested, I also devised a series of objective tests for the most important factors of a good pillow.

First, I tested loft, a term that describes how tall a pillow is and how much it squishes down when you put your head on it. I was looking for a pillow that would still add cushion once the weight of a human head was applied, and would bounce back to its original loft relatively quickly, without leaving a giant divot in the pillow or needing a serious fluffing to get back into shape. At the same time, I wanted the pillow to compress enough with the weight that it wasn’t like lying on a hard surface.

The average weight of a human head is 11 pounds, so I used an 11-pound bowling ball as a proxy and measured how far each pillow sank after the ball rested on its surface for 30 minutes. I also measured how quickly the pillow sprang back once the ball was removed to determine how well the pillow could mold to, and support, a human head. Having that cushion is what provides you head and neck support. “The height is important,” is how Dr. Landsness put it. That means it’s a pillow that won’t leave your head resting at an uncomfortable angle on the mattress, either too far above it or too close to it, which can lead to aches and pains when you wake up.

Pillows notoriously retain heat, which leads to an uncomfortable, sweaty sleep—the cool side of the pillow is a sought-after quality for a reason. To test for breathability and temperature retention, I also put a hot water bottle with 99 degree water—as close as I could get to the resting human average of 98.6 degrees—on each pillow for half an hour. I measured how hot the pillow got, and used a humidity sensor to gauge how much humidity was on the surface of the pillow once the hot water bottle was removed, to see how cool a pillow would remain once resting on it.

If the pillow was adjustable, like the Coop Home Original Loft Pillow, I experimented with taking out and putting filling back in to see if it made a significant difference in the pillow composition (and if the filling, once adjusted, clumped up or otherwise became difficult to manage). Finally, I washed and dried each pillow according to their instructions to determine how well they stood up to wear and tear, noting whether the seams of the pillow seemed worn or otherwise strained by the trip through the washer and dryer.

I’ve also hung on to the pillows that I selected and kept sleeping on them after my initial rounds of testing to see how they stand up to regular use, washing and drying, and the routine interactions I have with pillows, like fluffing them and putting them in and out of pillowcases.

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How To Pick A Pillow

Choosing a pillow from the vast field of options might feel daunting, and what’s right for you will depend on all kinds of factors. As Dr. Landsness told me, “it’s a combination of your personal preferences, like whether you sleep on your side or your back, and it varies from one individual to the next.” Based on research and interviews, I established certain parameters when determining the best pillows: they should be both soft and supportive, stand up to the wear and tear of washing and drying and have a generous return policy so you can give the pillow a proper trial from the comfort of your home. Below, see a break down of all the factors to consider when shopping for a new pillow.’

Fill

Most pillows have one of four kinds of material as their stuffing. Each type has different benefits and drawbacks, on top of a distinct sensation. Here’s the breakdown of the main fill options you’ll see.

• Down: This soft, fluffy fill is made from the soft clusters from ducks or geese. It insulates well, but can be too warm for hot sleepers. It’s also generally pricier than the other types of fill, and requires the most maintenance. It’s a good idea to prioritize down pillows with certification from the Responsible Down Standard (RDS), the International Down Standard or Downmark, which indicate the fill is high quality and abides by ethical animal welfare practices. Down pillows also tend to be more expensive and require more upkeep than pillows stuffed with other material, but many people prefer their softer feel. John Spear, general manager of the Hotel Drisco, noted that of all the selections on their pillow menu, down was by far the most popular, as it’s the traditional material of luxury pillows. On the other hand, down is not so great if you’re a hot sleeper, since it’s retains warmth. As someone who tends to be very cold when I go to sleep, and wake up overheated, I’ve found that down pillows are only an option for me in the winter.
• Down alternative: This polyester or microfiber fill mimics the soft airiness and warmth of down. While down alternative pillows are less expensive than true down, the downside is that they can come with accompanying chemical odors, and over time the filling can break down to become lumpy or flat.
• Solid memory foam: Memory foam pillows cradle your head in response to pressure and heat, and bounce back to its original shape when you move. While ultra supportive, a solid piece of memory foam may trap too much heat or feel overly enveloping and isn’t typically washable. Off-gassing, or the release of smelly, but harmless, chemicals when first opened, is typical with solid memory foam options. These pillows can also be too tall for stomach sleepers.
• Shredded memory foam: This fill is made of smaller pieces of the same pressure-relieving memory foam. It offers similar support with less of a sinking-in feeling. As with solid-foam options, off-gassing can be an issue when these pillows are new and after being washed.
• Latex: Natural latex is derived from rubber trees. In many latex pillows, the material is shredded, but sometimes you might come across a solid option. It’s a soft, temperature-regulating material with great durability, but it doesn’t contour quite as well as memory foam and has a bouncier feel. Plus, it tends to be expensive.

Warranty and Return Policies

When buying a pillow, look for how long you have to return the pillow if it doesn’t work out. Some pillows offer generous trial periods so you can test them out. Others come with long warranties, so if a pillow goes flat too soon or springs a leak, you’ll be covered. Figuring out whether a pillow works for you can be a long process, so taking advantage of extra time to figure it out is a great way to pick the right one.

Support

If you sleep on your back or stomach, you might prefer a softer pillow, whereas if you sleep on your side, you might be looking for a pillow with more loft. The good news is that many pillows come in three options: firm, medium and soft. An adjustable pillow like the Coop Home Goods will allow you to switch between those levels of support to figure out what’s right for you. The other option is to buy two pillows of different softnesses and stack them to get the combination of softness and support you need.

Washing and Drying

You can wash and dry most pillows at home, depending on the specific manufacturer’s care instructions. Typically, a pillow should be washed once or twice a year, or when you notice stains or odors. Most down and down alternative pillows can be washed on the gentle cycle using warm water and dried using low heat. Adding a couple wool dryer balls or tennis balls to the dryer will help fluff them up faster. The labels on solid memory foam pillows often advise you to avoid washing in a machine (the pillow material may fall apart), but you can wash shredded memory foam pillows similarly to down and down alternative options.

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My Expertise

Aside from being someone who really loves to sleep, I’m a journalist and reporter who has been covering the food, lifestyle and home space for more than 10 years for publications like New York Magazine, Food & Wine and Vox, among others. I’ve also done tests for Forbes to find the best coffee grinders, the best juicers and the best meal kit delivery services.

For my tests, I spoke to sleep and pillow experts including Washington University sleep neurologist Dr. Eric Landsness and John Spears, the general manager and pillow buyer of San Francisco’s Hotel Drisco, where each guest selects from a pillow menu. I also spoke to Lauren Fountain, product expert at the Sleep Foundation and certified sleep science coach.

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What Is The Best Quality Pillow?

The best quality pillow should be comfortable, supportive, align with your sleeping preferences and perhaps most importantly, stand the test of time. With these considerations in mind, the Coop Home Goods Original Pillow stood out as the best pillow overall after 10 months of testing. It’s under-$100 price tag makes it relatively affordable when compared to other pillows on the market, and thanks to it’s adjustable fill and loft, it’s customizable and can suit different sleeping positions. It’s also good for hot sleepers since the shredded memory foam doesn’t retain heat.

How Much Should I Spend On A Pillow?

Ultimately, that depends on your budget and your sleeping habits. Although pillows come in an array of prices, anywhere from $20 to over $300, most are sold for less than $200. (All of the pillows that I selected through my testing fell in the middle of this range). The price depends mainly on the material; down is typically the most expensive material, while down alternative or memory foam pillows are a less costly option.

What Type Of Pillow Is Best For Side, Back And Stomach Sleepers?

In general, side sleepers benefit from a thicker pillow with a higher loft that supports the head, neck and shoulders, while stomach sleepers need a flatter pillow that doesn’t cause you to strain your neck. Back and combination sleepers (a.k.a. those who switch positions at night) tend to prefer pillows with a medium loft. If you’re looking for more guidance, check out how to guide on choosing the right pillow for your sleep.

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