Photo Credit: Verizon
Verizon is enlisting the help of J Balvin to help it move iPhone 15 units this holiday season. Here’s the latest.
Apple debuted the iPhone 15 Pro and iPhone 15 Pro Max last week, showcasing some powerful camera upgrades, new Apple Music features—and the long-awaited transition to USB-C. Welcome to the club, Apple! Having to buy all-new accessories as the lightning cable joins the Dodo bird on the list of extinct things isn’t exactly everyone’s cup of tea, though.
That’s why Verizon is hoping this new partnership with J Balvin will help convince people they should upgrade. The global collaboration features an iPhone AR experience to give customers a chance to win an iPhone 15 Pro.
The digital experience is dubbed ‘Catch My iPhone‘ and Verizon uses augmented reality to transform locations around the country. In the experience, a 300-foot tall J Balvin arrives at fans’ doors to give them a chance to catch their own iPhone 15 Pro. The partnership also features new music from J Balvin.
The AR game features J Balvin walking around the neighborhood making it rain iPhones, while showcasing many of Verizon’s add-ons. If users don’t actually catch the iPhone, the game prompts them to pre-order one.
Verizon is no stranger to partnering with musicians—Halsey, Shawn Mendes, and even Madonna have all worked with the company at some point. Halsey’s 2021 promotion also featured AR technology.
Meanwhile, on the music side of things, J Balvin, Usher, and DJ Khaled recently dropped their new track “Dientes.” The track was co-produced by Mura Masa, Tainy, and more and features Usher’s 2004 hit “Yeah!” interpolated through it.
The Colombian singer has not released a full-length studio album since 2021 when he dropped Jose. That album included singles like “Qué Más Pues?” featuring Maria Becerra, and “Un Día (One Day),” written by J Balvin, Dua Lipa, Bad Bunny, and Tainy.
