The NFL has expanded its multi-year partnership with Latino media companies Ntertain Studios and Neon16 to draw more Latino viewership.
The NFL has extended its partnership with Ntertain Studios and Neon16, helmed by Latino industry giants Tainy and Lex Borrero, announcing an expansion for the multi-year deal in the 2023 season.
In its third year, the collaboration will include a multimedia content series featuring music and artists from Neon16 and custom social video content. The series will showcase diversity and inclusivity in the NFL by bringing together a shared passion for music and football by current NFL Latino players and emerging Neon16 music artists.
“Music is a leading passion point for Latinos, and we feel this partnership is an ideal platform for celebrating our Latino players and connecting more deeply with our fans,” said Javier Farfan, Cultural Strategic at the NFL. “This content series brings together the commonalities of artists and athletes and their inspirational stories from humble beginnings as they reach the top of their careers and their goal of stardom.”
“Working with Ntertain and Neon16 allows us to authentically tell these stories with the creative vision of tastemakers at the forefront of Latino culture, music, and entertainment.”
This season’s partnership features a unique creative effort between Latino NFL players and rising Neon16 stars as they create an original song and music video while sharing their passion for music, football, and community.
The first song, “NIVEL #0B” by rising Dominican star RMAND, is inspired by his experience working with Miami Dolphins wide receiver Braxton Berrios, who is of Puerto Rican descent. The track is set for release during Week 3 of the NFL regular season in the lead-up to the Miami Dolphins Latino Heritage Month game and home opener on September 24.
A second track made by another player and artist collaboration will debut later this season and accompany the RMAND/Berrios piece on this season’s Por La Cultura Anthem songs. Por La Cultura is the NFL’s season-long campaign highlighting Latino players, coaches, and staff, celebrating Latino excellence, and telling authentic stories of the community.
“We loved the concept of having our artists collaborate with Latino NFL players to create something as unique as an original song,” said Lex Borrero, co-founder and CEO of Ntertain and Neon16. “While both share Latino heritage, we know that artists and athletes also share a common drive to succeed, the talent to shine, and the work ethic to thrive in their respective careers. Unifying these traits and the mutual love and respect for music has led to some incredible art that we can’t wait to share with fans this season.”
RMAND is also one of three Neon16 artists to feature in this year’s NFL Shop commercial, scored by a Neon16 beat, alongside fellow emerging stars Alex Ponce and Nashy-Nashai. Neon16 will produce four tracks exclusively for the NFL and its 32 clubs to use as part of their soundtrack to the 2023 season.
