Amazon Music rolls out integrated merch for nearly 600,000 artists in collaboration with Bandsintown.
Amazon Music has announced a new merch integration with leading global concert-discovery platform Bandsintown. Over 590,000 artists registered with Bandsintown for Artists are now empowered to leverage its suite of free marketing tools to easily promote their merch and music to followers and followers of similar artists through in-app notifications, email, and social media.
Merchandise available on Bandsintown is drawn from the Amazon Music Artist Merch Shop, developed and curated by the Amazon Music team. A centralized hub of merchandise ranging from apparel to physical music, the Amazon Music Artist Merch Shop is a one-stop shop for fans to discover authentic merchandise from their favorite artists.
“Amazon Music and Bandsintown are coming together to make it even easier for fans to find merch from their favorite artists,” said Sean McMullan, director of artist services for Amazon Music. “Merchandise and touring are uniquely intertwined, and we’re making it easier than ever for artists and fans to connect.”
“Merch is an opportunity to demonstrate fandom and a critical source of revenue at times when touring costs are rising,” said Fabrice Sergent, Bandsintown co-founder and managing partner. “We’re proud to come together with Amazon Music to further our mutual goals of helping artists and their fans.”
Amazon Music continues to carve out a mark for itself in the merchandise space as a fan destination for one-of-a-kind merch. Recent collaborations include exclusive merch for Latin superstar Rauw Alejandro’s Saturno Tour, Fall Out Boy’s So Much For (Tour) Dust Tour, and unique online merch drops for the North American leg of Beyonce’s Renaissance World Tour.
Bandsintown for Artists’ free platform empowers nearly 600,000 registered artists with marketing tools and insights to build audiences, engage fans, and promote music, merch, and tickets to 80 million registered fans on Bandsintown. An audience of passionate live music lovers, Bandsintown’s user base has grown by 10 million in the last year alone.
