Music festival and live experience creator Insomniac has announced a creative, multi-faceted partnership with Emo Nite, the music and lifestyle brand bringing fans of emo, pop-punk, and alternative music together with a recurring presence in more than 50 cities. The new partnership will include several exclusive projects ranging from music events to apparel.
With their combined expertise, the two powerhouse promoters have collaborated to launch a new event series, Grave Rave, coming to Los Angeles this December. With performances from legendary artists, emerging bands, and DJs, Grave Rave will be fusing the sounds of electronic music with the melodies of the emo, pop-punk, and rock genres.
The series begins with its “Road to Grave Rave” preview party on August 26 at Insomniac’s Academy LA venue. Featuring a surprise DJ lineup of hit producers that built their careers on pop-punk/alternative/emo influences, the club night will be brimming with electronic and emo mashups and edits of both genres’ most beloved bangers, celebrating the very best in “Emotional Dance Music.”
The two creative companies are also joining forces on new music and apparel collaborations, with Emo Nite joining the Insomniac Music Group family with the launch of its record label, Graveboy Records, with forthcoming singles scheduled for release from We The Kings, Say Anything, and Noelle Sucks. The first official collection of “Insomniac x Emo Nite” collaborative merch will debut at HARD Summer 2023, with many more exclusive drops scheduled.
Morgan Freed and T.J. Petracca started Emo Nite in December 2014. What began as a party at a small dive bar in Echo Park quickly grew into a full-blown phenomenon, expanding into a recurring event series in over 30 cities worldwide, attracting names like Machine Gun Kelly, Post Malone, Good Charlotte, Demi Lovato, and more.
Beyond the popular domestic monthly parties, Emo Nite continues to flourish with star-studded showings at music festivals in the US and nightclubs overseas, launching Emo Nite Radio on Amazon AMP and playing sold-out residencies at Resorts World Las Vegas’ Zouk Nightclub.
“I’m really excited about our creative partnership with Emo Nite and its like-minded founders, T.J. and Morgan. Emo Nite has been on my radar for many years, and I love how it has such a positive community supporting it. I first noticed the synergies between our two scenes during our Rave-a-thon streams when artists from the rave scene played EDM remixes of emo tracks. Viewers online and working Insomniacs were buzzing about it, and I knew then it was the perfect fit,” says Pasquale Rotella, Founder and CEO of Insomniac.
“When the Emo Nite guys performed at EDC and pulled a massive crowd, it confirmed everything for us Insomniacs. T.J. and Morgan are amazing individuals who embody the same spirit that drives Insomniac. Their passion for music, as well as their commitment to their community, is a perfect match. I’m looking forward to the future and the exciting journey that lies ahead.”
“While the genres of music we each specialize in are very different, we share the same values at the core of our companies,” said T.J. Petracca and Morgan Freed, Emo Nite Founders. “Witnessing the passion and creativity Insomniac puts into their festivals and events inspires us to dream bigger. We’re beyond excited to work with them and to learn from them as we take these next steps on this journey to make our big dreams a reality.”
