Pioneer DJ parent AlphaTheta Corporation has acquired Serato Audio Research, strengthening the longstanding partnership between the two DJ and audio brands.
AlphaTheta Corporation, the parent company of Pioneer DJ and market leader in the DJ hardware and software world, has acquired DJ and audio software company Serato Audio Research, expanding the long-established partnership between the two brands. Both companies share their commitment to the fusion of music and technology, providing the best experience for DJs, artists, and audiences worldwide.
“I am delighted to announce the acquisition of Serato. Through extensive discussions within our company and with Serato’s management team, we have been exploring new ways to contribute to the industry,” says Yoshinori Kataoka, President and CEO of AlphaTheta. “Bringing Serato into the AlphaTheta Group will lead to new synergies and significant technological innovations, adding continued value to the community.”
“Serato has enjoyed a 25-year history of success that is driven by a single-minded focus on serving DJs, producers, and artists. We are incredibly proud of both the strength of our business as well as the community that surrounds our brand,” adds Young Ly, CEO of Serato. “Today, we are excited to deepen our longstanding partnership with AlphaTheta, accelerating how we create value for our users and the industry.”
AlphaTheta has developed market-leading DJ hardware compatible with Serato’s DJ software since 2011 and continues to explore new ways to build and evolve the DJ and audio industry. The acquisition of Serato expands this partnership further, opening up new possibilities.
While the partnership will capitalize on the combined expertise of both companies, Serato and AlphaTheta will continue to operate as standalone brands, including continuing their longstanding partnerships with key players in the DJ hardware and software industry.
Though both companies have agreed on the acquisition, the deal is still subject to approval by the New Zealand Overseas Investment Office and other customary conditions, per the official announcement on Serato’s website.
