Oak View Group announces an agreement with Independent Artist Group (IAG) to work with touring artists on sponsorship and brand partnerships.
On Monday, Oak View Group (OVG) announced an agreement with Independent Artist Group (IAG) to work with the agency’s music and comedy touring artists to provide sponsorship and brand partnership opportunities. The agreement enables OVG to make touring and music assets from IAG artists available to OVG brand partners through its network of sponsorship sellers across North America, working with IAG’s Brand Partnership division.
Operating as an independent contractor, OVG will provide sponsorship and partnership services for IAG-booked tours, identifying cross-promotional prospects and branding deals, including title sponsorships, artist sponsor presales, brand engagements, fan activations, and meet-and-greets.
“OVG’s sponsorship sales team is nationally recognized for forging groundbreaking, collaborative partnerships with top-tier brands, teams, and talent to maximize awareness and impact,” said Dan Griffis, President, Global Partnerships, Oak View Group. “Music is a natural fit for OVG, and we’re excited to combine our sales expertise with the power of IAG’s unmatched roster of artists to create strategic alliances that benefit all partners and brands involved.”
“Oak View Group has always been a valued partner of the agency, and we look forward to enhancing our relationship to the benefit of our artists. Building upon OVG’s extensive pre-existing brand relationships and expertise to further our artists’ marketability makes a great deal of sense, and we can’t wait to get started,” said Jarred Arfa, EVP and Head of Global Music, and Peter Pappalardo, EVP, Head of Global Touring for IAG.
Founded in 2015 by Irving Azoff, Tim Leiweke, and Dan Griffis, Oak VIew Group is a venue development, management, hospitality, and sponsorship sales company. Its Global Partnerships division handles sponsorship sales, naming rights, brand consulting, and partnership management across sports venues, entertainment properties, and music events.
Earlier this year, the U.S. Department of Justice ordered Live Nation to terminate its ticketing agreement with Oak View Group as part of the government’s broader and highly controversial settlement with Live Nation and Ticketmaster.
Independent Artist Group is a talent representation agency with clients across film, television, music, comedy, literature, media rights, production, branding, and digital media.
