posted on by Ken Iikura-Gross
Ken Masters actor Noah Centineo performs real-life Hell Wheel
The Street Fighter movie’s social media team posted a video of actor Noah Centineo (Ken Masters) performing a real-life Hell Wheel at Times Square in New York City on Thursday. The video was part of the upcoming film’s promotional campaign, which featured a giant Street Fighter arcade cabinet at the square. The video included the caption, “You just witnessed Ken’s Hell Wheel IN REAL LIFE!”
Reports of the giant Street Fighter arcade cabinet started spreading across social media on Thursday. American film news outlet DiscussingFilm posted a video of the cabinet with performers dressed as Ryu and Ken Masters fighting. The cabinet also features a giant control stick and several command buttons.
An oversized gaming console was set up for the ‘STREET FIGHTER’ movie in Times Square that featured actual performers fighting. https://t.co/LUQAXSvWXf
— DiscussingFilm (@DiscussingFilm) October 7, 2026
Street Fighter is set to open on October 13. The film stars Andrew Koji as Ryu, Noah Centineo as Ken, Rayna Vallandingham as Juli, Orville Peck as Vega, Mel Jarnson as Cammy, Jason Momoa as Blanka, Eric André as Don Sauvage, David Dastmalchian as M. Bison, Cody Rhodes as Guile, Callina Liang as Chun-Li, Andrew Schulz as Dan Hibiki, Roman Reigns as Akuma, Alex Volkanovski as Joe, Curtis “50 Cent” Jackson as Balrog, Olivier Richters as Zangief, Hirooki Gotō as E. Honda, and Vidyut Jammwal as Dhalsim. Kitao Sakura directed the film.
Sources: Street Fighter: The Movie‘s X/Twitter account, Street Fighter: The Movie‘s Instagram account via Discussing Film’s X/Twitter account
