Believe and TuneCore have surveyed over 1,500 artists about AI. Photo Credit: Mohamed Nohassi
As artificial intelligence’s music industry role continues to grow, Believe and its TuneCore subsidiary have released an AI study – finding, among other things, that over a quarter of artists are already utilizing automated tools.
Paris-headquartered Believe (which hasn’t shied away from the emergence of AI) and TuneCore (which has partnered with Grimes and her Elf.tech platform) just recently published the analysis. According to the relatively straightforward resource, 1,558 artists, based in countries including the U.S. (29.3 percent), France (29.3 percent), Mexico (11 percent) and the U.K. (4.9 percent), were surveyed as part of the study.
Additionally, 57 percent of these respondents said that they’d accumulated “over 10 years of experience in the music industry,” and 27 percent of participants relayed that they’d “used some type of AI music tools,” the report shows.
Within this group of early adopters, 57 percent had tapped AI to create artwork, 37 percent had utilized the technology to create promotional assets, and 20 percent had engaged fans with AI, per the document. (Organizers opted against attaching a percentage to the portion of respondents who’d actually created music with AI.)
Interestingly, however, 35 percent of respondents said that they were most interested in “using Generative AI in their creative process” – compared to 31 percent who were most interested in AI’s “helping with marketing” and 18 percent who were most interested in capitalizing upon AI to pump out promo content like TikTok videos.
The remaining 16 percent were most eager to use “AI to engage and develop their fanbase,” the text shows. While it’s unclear precisely what this engagement and development would entail, it’s worth noting that Got7’s Mark Tuan in July launched an AI “digital twin” for supporters who don’t mind conversing with robots in their spare time.
The AI study’s most worrying findings involve the surveyed artists’ willingness “to offer their music for machine learning” (50 percent) or “grant consent for their music, voice recognition, and artwork creation to be used in Generative AI” (33 percent).
Furthermore, four percent of respondents in the latter category would allow the use of their voice in generative AI without any conditions at all, according to the resource, compared to 78 percent who’d do so in exchange for compensation.
Finally, 77 percent of the creators indicated that they feared “being replaced by AI generated music,” against 61 percent who were concerned about the technology’s perceived potential to fuel plagiarism. Last month, Sarah Silverman sued OpenAI and Meta for copyright infringement over the protected media that they’d allegedly used to train their AI models, and the IFPI called for mandatory training disclosures in the EU.
